Author: Marcel Szimonisz

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Marketing Automation Consultant

3,799 pts 472 articles 329.7k views

I specialize in solving marketing technology challenges, automating processes, and turning ideas into practical solutions with Salesforce Marketing Cloud and Adobe Campaign. Through MarTechNotes, I share technical guides and insights that make complex topics easier to understand

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marketing automation JavaScript programming wordpress Salesforce Marketing Cloud Enagagement Salesforce

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Adobe Campaign Classic Jun 1, 2023

Master JavaScript Development in Adobe Campaign

Adobe Campaign Classic utilizes JavaScript as the backend language for customizing various aspects of your instance, including workflows, libraries, web applications, and reports. The platform employs the Java…

By Marcel Szimonisz 9 min read > 999 views

Adobe Campaign Classic May 29, 2023

Build REST over SOAP API in adobe campaign

If you’re familiar with Adobe Campaign Classic, you may have noticed that it utilizes the SOAP (Simple Object Access Protocol) API. We live in an age where REST…

By Marcel Szimonisz 5 min read > 999 views

Adobe Campaign Classic May 18, 2023

Master queryDef in Adobe Campaign

If you need to retrieve records from the database in Adobe Campaign Classic using JavaScript, queryDef is one of the key tools you’ll rely on. It’s a static…

By Marcel Szimonisz 7 min read > 999 views

Adobe Campaign Classic May 5, 2023

How to send SMS with Unicode Characters

Are you planning to send SMS messages with Unicode characters? If so, you may be wondering why your messages are split into multiple messages even though they don’t…

By Marcel Szimonisz 2 min read 738 views

Adobe Campaign Classic Apr 7, 2023

Deploy workflow templates with JavaScript

Adobe Campaign is a powerful tool for creating and managing marketing campaigns. One of its most useful features is the ability to create automated workflows. In this post,…

By Marcel Szimonisz 4 min read 729 views

Wordpress Apr 7, 2023

Fade post article effect in wordpress theme

Adding visual interest and engaging design elements to your WordPress website is an essential part of creating a great user experience. One way to accomplish this is by…

By Marcel Szimonisz 4 min read > 999 views

Salesforce Marketing Cloud Engagement Apr 6, 2023

The Power of Send Log in SFMC

Send log in Salesforce Marketing Cloud is a feature that allows you to track the delivery, open, click, and other engagement metrics for the emails that you send…

By Marcel Szimonisz 2 min read 791 views

Adobe Campaign Classic Mar 31, 2023

Install Adobe Campaign Classic on Debian

Psst! Listen up, fellow campaigners! Did you know that you can actually install Adobe Campaign Classic locally and it won’t cost you a penny? Of course, you won’t…

By Marcel Szimonisz 21 min read > 999 views

Wordpress Mar 27, 2023

Adding SEO and site maps to search console

I have found one plugin that meets all my requirements and those are All three were satisfied with The SEO Framework. But also with this plugin I had…

By Marcel Szimonisz 1 min read 775 views

Salesforce Marketing Cloud Engagement Mar 27, 2023

How to Link Journey to Delivery in SFMC

In Salesforce Marketing Cloud, you can link the customer journey to delivery using data views. Custom views that contain e.g. all tracking information. Here are some steps you…

By Marcel Szimonisz 2 min read 854 views

Adobe Campaign Classic Mar 16, 2023

How To Convert Base64 to PDF attachment

In this article, I will provide a simple trick for converting Base64 encoded data to PDF using JSAPI in Adobe Campaign Classic. Due to AC’s inability to attach…

By Marcel Szimonisz 2 min read 670 views

Adobe Campaign Classic Jan 31, 2023

Add action button to the form view

Have you ever wondered how to add new button with custom functionality to form view. I will show you step by step how to do it. In my…

By Marcel Szimonisz 3 min read 614 views

Adobe Campaign Classic Jan 18, 2023

How to Track dynamic links

Some email campaign send outs can have links dynamically rendered in the content. Such links are not visible by Adobe Campaign personalization engine and thus will not be…

By Marcel Szimonisz 4 min read 759 views

Adobe Campaign Classic Dec 28, 2022

All about variables in Adobe Campaign

In this article I will explain all sorts of variables you can come across when working with the tool. Also I will discuss different less known approach of…

By Marcel Szimonisz 3 min read > 999 views

Salesforce Marketing Cloud Engagement Dec 3, 2022

How to Run an Automation in a Loop In Salesforce Marketing Cloud Engagement

As many of us are aware, automation in the Salesforce Marketing Cloud can only be scheduled to run at minimum once per hour. While this frequency may suffice…

By Marcel Szimonisz 3 min read > 999 views

Salesforce Marketing Cloud Engagement Nov 27, 2022

Google Analytics Integration: broken links

When you integrate with Google Analytics, marketing cloud will add tags to all your links. When this happens, all dynamic links will be broken. Links that are defined…

By Marcel Szimonisz 1 min read 540 views

Salesforce Marketing Cloud Engagement Nov 6, 2022

Open a case with salesforce support

As the title says open a case every time you experience issue or some feature you used on another instance and now is gone. Why open a case?…

By Marcel Szimonisz 1 min read 655 views

Salesforce Marketing Cloud Engagement Oct 14, 2022

Data views for transactional emails

Data views in Salesforce Marketing Cloud are very handy, when it comes to getting data insights from various sources inside the platform. I will give you a quick…

By Marcel Szimonisz 2 min read 629 views

Salesforce Marketing Cloud Engagement Sep 26, 2022

NULL value comparison in IF statement

If you have field in DE that its value is not always populated for a particular row (customer) and you test field value against any value cloud page…

By Marcel Szimonisz 1 min read 517 views

Adobe Campaign Classic Sep 15, 2022

Escalate any user rights to admin in Adobe Campaign Classic

In Adobe Campaign Classic, web forms allow anonymous access by default, while their server-side operations use the permissions of the WebApp operator. Some operations require permissions this operator…

By Marcel Szimonisz 2 min read 755 views

Salesforce Marketing Cloud Engagement Aug 1, 2022

Invalid links in email template

When the HTML template is used (loading your own HTML code) all the links that use query parameters (?a=b) will resolve to invalid links when they redirect upon…

By Marcel Szimonisz 1 min read 718 views

Salesforce Marketing Cloud Engagement Jul 15, 2022

Link campaign to send in Salesforce Marketing Cloud

Are you aware of Salesforce Marketing Cloud’s additional marketing feature known as Campaign? This tool allows you to group similar journeys together, providing greater organization for your marketing…

By Marcel Szimonisz 5 min read 869 views

Salesforce Marketing Cloud Engagement Jun 24, 2022

Quotes in AMPScript break email template

Very recently I have found that when I add any AMPScript function to eg. button URL field SFMC will just ignore everything that follows after the first occurrence…

By Marcel Szimonisz 1 min read 530 views

Adobe Campaign Classic May 1, 2022

Export connection strings from Adobe Campaign console

Whether you change your laptop or want to save actual configuration for your colleagues. You can easily achieve that by taking all connection strings as XML. ims –…

By Marcel Szimonisz 1 min read 618 views

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Author: Marcel Szimonisz

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