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Author: Marcel Szimonisz
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Marketing Automation Consultant
I specialize in solving marketing technology challenges, automating processes, and turning ideas into practical solutions with Salesforce Marketing Cloud and Adobe Campaign. Through MarTechNotes, I share technical guides and insights that make complex topics easier to understand
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The Power of Send Log in SFMC
Send log in Salesforce Marketing Cloud is a feature that allows you to track the delivery, open, click, and other engagement metrics for the emails that you send…
Install Adobe Campaign Classic on Debian
Psst! Listen up, fellow campaigners! Did you know that you can actually install Adobe Campaign Classic locally and it won’t cost you a penny? Of course, you won’t…
Adding SEO and site maps to search console
I have found one plugin that meets all my requirements and those are All three were satisfied with The SEO Framework. But also with this plugin I had…
How to Link Journey to Delivery in SFMC
In Salesforce Marketing Cloud, you can link the customer journey to delivery using data views. Custom views that contain e.g. all tracking information. Here are some steps you…
How To Convert Base64 to PDF attachment
In this article, I will provide a simple trick for converting Base64 encoded data to PDF using JSAPI in Adobe Campaign Classic. Due to AC’s inability to attach…
Add action button to the form view
Have you ever wondered how to add new button with custom functionality to form view. I will show you step by step how to do it. In my…
How to Track dynamic links
Some email campaign send outs can have links dynamically rendered in the content. Such links are not visible by Adobe Campaign personalization engine and thus will not be…
All about variables in Adobe Campaign
In this article I will explain all sorts of variables you can come across when working with the tool. Also I will discuss different less known approach of…
How to Run an Automation in a Loop In Salesforce Marketing Cloud Engagement
As many of us are aware, automation in the Salesforce Marketing Cloud can only be scheduled to run at minimum once per hour. While this frequency may suffice…
Google Analytics Integration: broken links
When you integrate with Google Analytics, marketing cloud will add tags to all your links. When this happens, all dynamic links will be broken. Links that are defined…
Open a case with salesforce support
As the title says open a case every time you experience issue or some feature you used on another instance and now is gone. Why open a case?…
Data views for transactional emails
Data views in Salesforce Marketing Cloud are very handy, when it comes to getting data insights from various sources inside the platform. I will give you a quick…
NULL value comparison in IF statement
If you have field in DE that its value is not always populated for a particular row (customer) and you test field value against any value cloud page…
Escalate any user rights to admin
Normally web apps run under the web app user (which is anonymous and has very little to zero rights by default) and for certain operations you would need…
Invalid links in email template
When the HTML template is used (loading your own HTML code) all the links that use query parameters (?a=b) will resolve to invalid links when they redirect upon…
Link campaign to send in Salesforce Marketing Cloud
Are you aware of Salesforce Marketing Cloud’s additional marketing feature known as Campaign? This tool allows you to group similar journeys together, providing greater organization for your marketing…
Quotes in AMPScript break email template
Very recently I have found that when I add any AMPScript function to eg. button URL field SFMC will just ignore everything that follows after the first occurrence…
Export connection strings from Adobe Campaign console
Whether you change your laptop or want to save actual configuration for your colleagues. You can easily achieve that by taking all connection strings as XML. ims –…
How to Build a Salesforce Multi-Cloud Preference CenterPremium
To be honest, I could not come up with a title that fully captures the multi-cloud concept. I considered something like “Multiverse,” although “Connected Cloud” might be more…
Complete guide to data schemas in Adobe Campaign Classic
I want to gather as much information I have and have it at one place for my future reference and for others to learn what can be possible…
How to properly handle form submission
On many occasions when handling any form submission single cloud page application is used. This is great as all of error handling, form submission and processing is on…
Double opt-in with service cloud
Double opt in is basically the must have process on any newsletter sign up page in any marketing automation tool. This will help you to establish cleaner email…
How to query filtered data extension
Easy way to segment your data is to use filtered data extension. Here we can use user interface to set up conditions as we like. When you want…
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