Author: Marcel Szimonisz

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Marketing Automation Consultant

3,799 pts 472 articles 329.7k views

I specialize in solving marketing technology challenges, automating processes, and turning ideas into practical solutions with Salesforce Marketing Cloud and Adobe Campaign. Through MarTechNotes, I share technical guides and insights that make complex topics easier to understand

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Salesforce Marketing Cloud Engagement Sep 11, 2023

How to Generate Consistent MD5 Hashes in SFMC Using SQL and AMPscript

MD5 is a widely used hashing algorithm that produces a fixed-length 128-bit string, often used in Salesforce Marketing Cloud for things like subscriber keys and consistent identifiers. While…

By Marcel Szimonisz 4 min read > 999 views

Salesforce Marketing Cloud Engagement Sep 8, 2023

WOW! SQL queries are case insensitive

I recently discovered that when querying data views, case sensitivity in column names doesn’t make a difference; it consistently picks up the column when named correctly. Let’s explore…

By Marcel Szimonisz 2 min read 941 views

Salesforce Marketing Cloud Engagement Sep 5, 2023

Consent management in SFMC explained

Even after a couple of years working with Salesforce Marketing Cloud, I am still somewhat lost on how the consent management works. I’ve decided to tackle all the…

By Marcel Szimonisz 7 min read > 999 views

Salesforce Marketing Cloud Engagement Aug 25, 2023

How to add segments to proof subject

Issues arise when an email’s HTML contains personalization that includes multiple different variants, that is altering the appearance of the personalized email. Quality assurance (QA) of such proofs…

By Marcel Szimonisz 1 min read 736 views

Salesforce Marketing Cloud Engagement Aug 22, 2023

Troubleshooting issues with Data Extensions

There are other aspects that I find rather unknown; while there is likely a rational explanation, the platform doesn’t provide straightforward answers. Here are some learnings of mine…

By Marcel Szimonisz 2 min read 942 views

Salesforce Marketing Cloud Engagement Aug 22, 2023

Not able to change data extension fields

Sometimes, it can happen that you want to modify field properties, such as adding a primary key or changing the length of certain fields. However, even in these…

By Marcel Szimonisz 1 min read 737 views

Salesforce Marketing Cloud Engagement Aug 19, 2023

How to Query Data Extensions with SSJS and AMPscript in Salesforce Marketing Cloud

Querying data from Data Extensions in Salesforce Marketing Cloud can be done with both AMPscript and Server-Side JavaScript (SSJS). While AMPscript offers simple functions like Lookup or LookupRows,…

By Marcel Szimonisz 4 min read > 999 views

Adobe Campaign Classic Aug 15, 2023

How to copy query conditions to another split in Adobe Campaign

Perhaps you’ve encountered an unusual occurrence while attempting to copy complex query conditions to your clipboard. In some instances, only a portion of the content was copied, while…

By Marcel Szimonisz 1 min read 685 views

Salesforce Marketing Cloud Engagement Aug 7, 2023

Journey validation fails for no reason

There is an error with starting the journey, specifically related to the email template, but it gives you no explanation whatsoever. I’m sure there can be many problems…

By Marcel Szimonisz 1 min read 616 views

Salesforce Marketing Cloud Engagement Aug 2, 2023

Track links that are AMPScript variables

When you save links as part of an HTML code in an AMPScript variable, such as a paragraph containing a link to a page, you may face challenges…

By Marcel Szimonisz 2 min read 932 views

Salesforce Marketing Cloud Engagement Jul 31, 2023

How to publish cloud page immediately

You know the struggle when developing a cloud page application and trying to debug some issues or make changes. You publish the cloud page and wait and wait.…

By Marcel Szimonisz 2 min read 828 views

Adobe Campaign Classic Jul 29, 2023

Troubleshooting web applications in Adobe Campaign

When building any web application (webapp), you may have experienced a syntax error on, for example, line 200. This can be perplexing, especially when your custom JavaScript code…

By Marcel Szimonisz 1 min read 710 views

Adobe Campaign Classic Jul 25, 2023

Fixing GROUP BY Errors When Aggregating Data in Adobe Campaign Classic

Every now and then, you may receive a request to aggregate data within an Adobe Campaign Classic workflow. However, if you group by something other than the targeting…

By Marcel Szimonisz 3 min read 812 views

Adobe Campaign Classic Jul 16, 2023

Fast select field in Adobe Campaign query builder

Working with Adobe Campaign Classic often involves frequent mouse movements and clicks. However, after a while, you’ll discover certain tricks to work with this tool more efficiently and…

By Marcel Szimonisz 1 min read 700 views

Adobe Campaign Classic Jul 10, 2023

How to use enrichment activity in Adobe Campaign workflow

The Enrichment activity in Adobe Campaign Classic is a versatile tool that allows campaign managers to enrich their targeting data with additional information from various data sources. In…

By Marcel Szimonisz 7 min read > 999 views

Salesforce Marketing Cloud Engagement Jul 6, 2023

How to use AMPScript Functions in SSJS

Have you ever wondered, while working with SSJS, if there was a function in SSJS similar to the one you use in AMPscript? What if I told you…

By Marcel Szimonisz 4 min read 828 views

Adobe Campaign Classic Jun 28, 2023

Workflow stuck in pending start status

Have you ever found yourself waiting for a campaign workflow to start, only to experience delays or long waiting times? I’ve got a handy trick to share with…

By Marcel Szimonisz 1 min read 578 views

Adobe Campaign Classic Jun 27, 2023

Reselect temporary schema in query

When working with the Query activity in Adobe Campaign Classic, you have the choice to select either the Temporary schema or the Database schema. If you opt for…

By Marcel Szimonisz 1 min read 642 views

Adobe Campaign Classic Jun 26, 2023

Using OOP techniques in ES5: A Guide

In this blog I will be exploring object-oriented programming (OOP) and Adobe Campaign Classic in ES5. As you may already know, Adobe Campaign Classic relies on ES5, the…

By Marcel Szimonisz 5 min read 792 views

Adobe Campaign Classic Jun 19, 2023

Adobe Campaign Classic Sub-Workflow Activity: Best Practices

The Sub-workflow activity in Adobe Campaign Classic is a very powerful tool that allows you to incorporate and execute reusable workflows within your main workflow. It enables you…

By Marcel Szimonisz 7 min read > 999 views

Adobe Campaign Classic Jun 18, 2023

Incremental query activity in Adobe Campaign Classic

Adobe Campaign Classic provides a range of activities that allow you to query data from your database. Today we will take a look at the incremental query, which…

By Marcel Szimonisz 3 min read 650 views

Adobe Campaign Classic Jun 15, 2023

Salesforce Marketing Cloud vs Adobe Campaign

Both Salesforce Marketing Cloud and Adobe Campaign Classic are powerful marketing automation platforms that offer a wide range of features to help businesses manage their marketing campaigns. The…

By Marcel Szimonisz 2 min read > 999 views

Adobe Campaign Classic Jun 12, 2023

Avoid Editing Conflicts: How to Lock Workflow in Adobe Campaign Classic

Many times, I have encountered situations where multiple individuals were simultaneously editing the same workflow. In such cases, the version that is saved last ultimately takes precedence. To…

By Marcel Szimonisz 7 min read 820 views

Salesforce Marketing Cloud Engagement Jun 5, 2023

JavaScript in Salesforce Marketing Cloud

Salesforce Marketing Cloud uses JavaScript where a advanced customization is needed e.g. automations, cloud pages and even in message personalization. Last time we discussed how to JavaScript in…

By Marcel Szimonisz 4 min read 902 views

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Adobe Journey Optimizer Oct 13, 2026

Marketing Automation → Salesforce Marketing Cloud Account Engagement

Marketing Automation → Salesforce Marketing Cloud Next

Marketing Automation → Salesforce Marketing Cloud Engagement

Marketing Automation → Adobe Campaign Classic

Marketing Automation → Adobe Journey Optimizer

Marketing Automation → Adobe Marketo Engage

Marketing Automation → Bloomreach

Marketing Automation → Mautic

Customer Relationship Management → Salesforce

Customer Relationship Management → HubSpot

Author: Marcel Szimonisz

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