You may already know that when storing text data of “infinite length” in a data extension, it’s important not to...

Marketing automation involves using software and technology to automate repetitive marketing tasks across various channels, such as email campaigns, social...

In today’s highly competitive digital landscape, personalization has emerged as a key differentiator in email marketing. Consumers are no longer...

Marketing automation has revolutionized how businesses engage with their customers. Whether you run a small business or a large enterprise,...

Working with marketing automation platforms for almost a decade and over 4 with salesforce marketing cloud have taught me valuable...

There’s nothing groundbreaking here, just another routine installation of WordPress on Ubuntu from scratch on a hosted VPS. But this...

One of the common challenges that professionals encounter when working with Adobe Campaign Classic is dealing with SSL certificate issues....

When using the intersection activity, you can prepare yourself for a lot of headaches, as the activity is as fragile...

Recently, I came across a really interesting issue while sending a proof in Salesforce Marketing Cloud. We use an AMPScript...

When extracting data from Data Extensions in Salesforce Marketing Cloud Automation Studio, you can set the desired output format and...

As Salesforce Marketing Cloud consultants, we experience a variety of issues, some interesting and others very time-consuming. One common issue,...

To effectively leverage any advanced marketing automation platform, understanding its personalization language is essential. In Salesforce Marketing Cloud, AMPScript serves...

In the world of marketing automation, it’s essential to know whether workflows, campaign and technical, are functioning correctly and without...

Sometimes you might be tasked with finding when a particular operator logged into the Adobe Campaign Classic rich client, even...

Today, I will set up a development environment for testing any SSJS or AMPScript directly from Visual Studio Code with...

In today’s fast-paced digital world, businesses are constantly seeking innovative ways to boost their marketing efforts and enhance efficiency. As...

One innovative way to enhance engagement and provide value is by integrating iCalendar (.ics) events into your email campaigns. Whether...

In the fast-paced digital landscape, marketing automation emerges as a revolutionary force, propelling businesses to new heights. It’s not just...

Is a new era approaching? Are we on the brink of using AI as an alternative to Google, thereby establishing...

Another series of troubleshooting automations in Salesforce Marketing Cloud. I will regurarly add any new additions that I have already...

Let me show you the essentials I use in my day-to-day adventures with Salesforce Marketing Cloud. As we dive into...

When you go hiking, it’s crucial to always take essentials with you to stay prepared for any situation that may...

Exporting data deltas from a marketing automation platform like Salesforce Marketing Cloud has been a widely discussed topic. I’ve seen...

I was recently asked about the purpose of a checkbox, and believe it or not, it turned out to be...