Category: Salesforce Marketing Cloud Next

Salesforce Marketing Cloud Next is Salesforce’s evolution of its marketing automation platform, designed to unify data, automation, and engagement across channels into a single, more integrated experience. Instead of treating email, mobile, personalization, and data as loosely connected modules, it brings them closer together on top of the broader

Salesforce platform, especially with tighter integration into Data Cloud. In practice, this means marketers and technical teams work with a more consistent data layer, where audiences, events, and attributes are shared in near real time rather than synchronized in batches across separate tools.

What typically changes compared to the older Marketing Cloud Engagement setup is how data and activation are handled. Marketing Cloud Next leans heavily on real-time data models and event-driven architecture, allowing you to trigger journeys, personalization, and segmentation based on live behavioral signals instead of scheduled queries. It also aligns more closely with core Salesforce objects and permissions, which reduces the need for complex integrations but introduces a different way of thinking about data structure and governance. For teams used to SQL-heavy audience building and batch automations, the shift is toward streaming data, reusable segments, and centralized identity resolution rather than isolated data extensions and automation chains.

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Cloud pages

ByM. Szimonisz
May 26, 2025
7 min

Implement the new reCAPTCHA enterprise in Salesforce Marketing Cloud

Not too long ago, Google reCAPTCHA officially became part of Google Cloud. If you’ve been using the older reCAPTCHA implementation, you might have noticed that it suddenly stopped working — without much warning. The migration introduced new endpoints, API keys ...

Marketing Automation

ByM. Szimonisz
Mar 17, 2024
16 min

Choosing the Best Marketing Automation Platform

In today’s fast-paced digital world, businesses are constantly seeking innovative ways to boost their marketing efforts and enhance efficiency. As the owner of a marketing automation agency with over a decade of experience working for IT corporations—eight of which were ...

Adobe Campaign Classic

ByM. Szimonisz
Nov 28, 2023
4 min

Getting Started with the Adobe Campaign Classic API (SOAP)

My grandad used to say, ‘When there is a platform, there is an API.’ The same goes for Adobe Campaign Classic, which was equipped with its own programmable interface. With this, we can access various core functionalities of the platform, ...

ACC Tips & Tricks

ByM. Szimonisz
May 29, 2023
6 min

Build REST over SOAP API in adobe campaign

If you’re familiar with Adobe Campaign Classic, you may have noticed that it utilizes the SOAP (Simple Object Access Protocol) API. We live in an age where REST is taking over, and the good old XML SOAP is slowly being ...

SFMC Tips & Tricks

ByM. Szimonisz
Sep 11, 2023
5 min

How to Generate Consistent MD5 Hashes in SFMC Using SQL and AMPscript

MD5 is a widely used hashing algorithm that produces a fixed-length 128-bit string, often used in Salesforce Marketing Cloud for things like subscriber keys and consistent identifiers. While MD5 isn’t suitable for strong cryptographic security, you can reliably generate it ...