How to Build and Refresh SFMC Audience Segments with a Filter Activity
When working with Salesforce Marketing Cloud, we will often have a Data Extension with a large number of customer records. But in most cases, we won’t want to…
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When working with Salesforce Marketing Cloud, we will often have a Data Extension with a large number of customer records. But in most cases, we won’t want to…
MCP (Model Context Protocol) is an open standard introduced by Anthropic that allows AI applications to connect to external tools, data sources and services through a common interface.…
AI is already becoming a useful part of Salesforce Marketing Cloud development. Developers can use it to write and review SQL, understand AMPscript and SSJS, troubleshoot errors, and…
Bloomreach Web Personalization helps businesses create targeted on-site experiences based on visitor behaviour, customer data, and audience rules. These experiences depend on more than the visual content displayed…
Salesforce Data 360 helps organisations bring customer data together from different systems, including Sales, Service, Commerce, and Marketing. Instead of keeping customer information isolated in separate systems, Data…
Before we start creating a segment, let’s first understand what a segment is and why it is useful in Marketing Cloud Next. If you want to send a…