Another series of troubleshooting automations in Salesforce Marketing Cloud. I will regurarly add any new additions that I have already...

Let me show you the essentials I use in my day-to-day adventures with Salesforce Marketing Cloud. As we dive into...

When the time comes, you will find yourself in a situation where you would like to set up query builder...

Working with any marketing automation platform, especially Salesforce Marketing Cloud, can provide a great user experience and a sense of...

As a Salesforce Marketing Cloud admin, you will learn that certain operations on data extensions are better handled via Email...

Maybe the title got you a bit curious because there is no such thing as adding indexes in Salesforce Marketing...

In the world of email marketing, tracking recipient activity is essential to understanding the effectiveness of your campaigns. One valuable...

Message Digest 5 (MD5) is a hash function used for data integrity, but it is not suitable for security-critical applications....

I recently discovered that when querying data views, case sensitivity in column names doesn’t make a difference; it consistently picks...

Perhaps you’ve encountered an unusual occurrence while attempting to copy complex query conditions to your clipboard. In some instances, only...

Creating aggregated data reports may not be a daily task, but there are times when you might be tasked with...

Working with Adobe Campaign Classic often involves frequent mouse movements and clicks. However, after a while, you’ll discover certain tricks...

Every now and then, you may receive a request to aggregate data within an Adobe Campaign Classic workflow. However, if...

When working with the Query activity in Adobe Campaign Classic, you have the choice to select either the Temporary schema...

Adobe Campaign Classic provides a range of activities that allow you to query data from your database. Today we will...

When it comes to programatically selecting records from the database in Adobe Campaign Classic, queryDef emerges as a crucial tool....

In Salesforce Marketing Cloud, you can link the customer journey to delivery using data views. Custom views that contain e.g....

Data views in Salesforce Marketing Cloud are very handy, when it comes to getting data insights from various sources inside...

Are you aware of Salesforce Marketing Cloud’s additional marketing feature known as Campaign? This tool allows you to group similar...

Easy way to segment your data is to use filtered data extension. Here we can use user interface to set...