How to Set Up Personalization in Marketing Cloud Next
Marketing Cloud Next personalizes messages through merge fields, dynamic content, repeaters, recommendations, and scripting. These features can use unified customer profiles, related records, event data, segment attributes, Flow inputs, and custom data providers. The available options depend on the message channel, Salesforce release, and enabled capabilities. Merge Fields Merge fields insert values from a content item’s data sources into the message. In email, they can personalize the subject line, preheader,…
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