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No opinions but facts, mostly
Psst! Listen up, fellow campaigners! Did you know that you can actually install Adobe Campaign Classic locally and it won’t cost you a penny? Of course, you won’t be able to run actual marketing campaigns with it, but you can use it as your personal development playground. It’s like having ...
Not too long ago, Google reCAPTCHA officially became part of Google Cloud. If you’ve been using the older reCAPTCHA implementation, you might have noticed that it suddenly stopped working — without much warning. The migration introduced new endpoints, API keys ...
In today’s fast-paced digital world, businesses are constantly seeking innovative ways to boost their marketing efforts and enhance efficiency. As the owner of a marketing automation agency with over a decade of experience working for IT corporations—eight of which were ...
My grandad used to say, ‘When there is a platform, there is an API.’ The same goes for Adobe Campaign Classic, which was equipped with its own programmable interface. With this, we can access various core functionalities of the platform, ...
If you’re familiar with Adobe Campaign Classic, you may have noticed that it utilizes the SOAP (Simple Object Access Protocol) API. We live in an age where REST is taking over, and the good old XML SOAP is slowly being ...
Message Digest 5 (MD5) is a hash function used for data integrity, but it is not suitable for security-critical applications. It has found use for various applications, one of which is to create an encrypted contact subscriber key. MD5 takes ...
If you ever was wondering how to switch tracking for one link in particular in salesforce marketing cloud here is how we can achieve that using simple AMPScript trick. You may ask, why would I do that and risk losing ...
I have seen many blogs written on this topic, but almost all of them got it wrong! Even the major players in the SFMC world—whom we rely on for our answers—were not using any best practices there are when submitting a form. I will show you a better way to ...
I specialize in solving problems, automating processes, and driving innovation through major marketing automation platforms—particularly Salesforce Marketing Cloud and Adobe Campaign.
If you’ve ever worked with Adobe Campaign Classic (v7), you know the platform can be both incredibly powerful and incredibly complex. So when I needed to send WhatsApp messages from...
Normally, creating SQL Query Activities in Salesforce Marketing Cloud is a one-and-done task — manual creation works just fine for a single use case. But what happens when you’re suddenly...
So here I am, trying to do what should be a basic, routine task in Adobe Campaign Classic: delete data from a list. Not someone else’s list. Not some sensitive...
f you’ve ever clicked “Validate Journey” in Salesforce Marketing Cloud only to be met with an error message that makes absolutely no sense—welcome to the club. As someone who doesn’t...
While Adobe Campaign Classic’s Coupon Management Package offers structured functionality for handling vouchers, it often comes at a price. Enabling this module usually requires additional licensing or professional service consultations,...
Reading time indicators have become a common UX feature on blogs and news sites, but they can be just as valuable in email marketing. In this article, I’ll show you...
SqlExec is a JSSP function in Adobe Campaign Classic that allows you to run raw SQL queries directly on the database. It supports INSERT, UPDATE, DELETE, and even SELECT statements—though...
Some projects use the Content Builder approval feature—but only in ways that make your life harder when editing templates. Occasionally, you’ll find yourself in the wonderfully absurd situation where your...
Adobe Campaign Classic (ACC) remains a robust marketing automation platform for enterprise-grade campaign management. Whether you’re applying for a technical consultant, developer, or campaign manager role, expect a mix of...
Marketing automation platforms are the backbone of scalable, personalized, and data-driven customer communication. But their true power lies in how well they integrate with the rest of your marketing stack...
Like everything in life, a little preparation goes a long way—and the same applies to job interviews, especially technical ones involving Salesforce Marketing Cloud (SFMC). In this post, I’ll share...
Not too long ago, Google reCAPTCHA officially became part of Google Cloud. If you’ve been using the older reCAPTCHA implementation, you might have noticed that it suddenly stopped working —...
I previously wrote an article on how to implement reCAPTCHA in WordPress — but Google decided it was time to move it under Google Cloud. If you’ve been using the...
Sometimes the unexpected currents of salesforce marketing cloud will take you to the issues you never experienced before. Recently we discovered that the function domain is not working within condition...
When writing SQL queries in Salesforce Marketing Cloud Engagement (MCE) formerly Salesforce Marketing Cloud (SFMC), speed isn’t just a nice-to-have — it’s a necessity. Query Activities that exceed 30 minutes...
