Email marketing basics

It does not really matter what email (omni channel) marketing automation platform you will end up using, the basics are shared among all of them. And you will most likely come across there on your day to day work as campaign manager. Multichannel Interaction with recipients is done on multiple, online and offline, channels such […]

Continue reading...

in Building the blog

Building blog from “scratch”

1 minute read

This is the first post from the series on how I built, or more precisely on how I will build this blog. Before you will start to build your own blog, well right after you chose your hosting provider and buy your domain, you will have to decide technology, CMS or blogging platform. Of course […]

Continue reading
in Building the blog

Hello world!

1 minute read

This is the martechnotes’ first post. So why not start by saying something about who we are and what you will find on our blog. We are MarTech (Marketing Technology) professionals and we have been working for 8+ years in this industry. As my father used to say: Professional is somebody who gets paid for […]

Continue reading

SFMC tip #5: Double quotes in AMPScript breaks email template

in  Marketing Automation, Salesforce Marketing Cloud, SFMC Tips & Tricks
less than a minute read

Very recently I have found that when I add any AMPScript function to eg. button URL field SFMC will just ignore everything that follows after the first occurrence of the double quote.

Simple fix is to use single quotes instead.

in  ACC Tips & Tricks, Adobe Campaign, Marketing Automation

AC tip #1 – export connection strings

less than a minute read

Whether you change your laptop or want to save actual configuration for your colleagues. You can easily achieve that by taking all connection strings as XML. ims – connection over adobe id SSO Also similar approach is to directly change the connection string file nlclient_cnx.xml that is located under your local AppData folder. To quickly […]

Continue reading
in  Marketing Automation, Salesforce Marketing Cloud

Multi-cloud preference center in SF marketing cloud

5 minutes read

With majority of the implementations the out of the box center is not sufficient for the client and we are tasked to build custom preference center for them. We can assume that the preference center is only applicable for known subscribers most likely coming from email communication.  When we send email in salesforce marketing cloud, […]

Continue reading
in  Adobe Campaign, Marketing Automation

Adobe campaign all about the schemas and more

4 minutes read

I want to gather as much information I have and have it at one place for my future reference and for others to learn what can be possible with the custom schemas. If you work with adobe campaign for some time you might figured out that almost any client’s sane or insane requirement can be […]

Continue reading
in  Marketing Automation, Salesforce Marketing Cloud, SFMC Tips & Tricks

SMFC tip #5: form handling

1 minute read

On many occasions when handling any form submission single cloud page application is used. This is great as all of error handling, form submission and processing is on one page so it is actually simpler to implement. But here are some thing you need to take into consideration. Handle GET form submissions I have seen […]

Continue reading
in  Marketing Automation, Salesforce Marketing Cloud

Double opt in with cloud pages and service cloud

14 minutes read

Double opt in is basically the must have process on any newsletter sign up page in any marketing automation tool. This will help you to establish cleaner email list of contacts, that most likely have given in their email address that they use. This will reward you with better deliverability rate. Double opt in process, […]

Continue reading
in  Salesforce Marketing Cloud, SFMC Tips & Tricks

SMFC tip #4: Query filtered data extension

less than a minute read

Easy way to segment your data is to use filtered data extension. Here we can use user interface to set up conditions as we like. When you want to add this newly filtered data extension to the SQL activity you will find that data extension cannot be found in the file browser. But it is […]

Continue reading
in  Marketing Automation

Email marketing basics

3 minutes read

It does not really matter what email (omni channel) marketing automation platform you will end up using, the basics are shared among all of them. And you will most likely come across there on your day to day work as campaign manager. Multichannel Interaction with recipients is done on multiple, online and offline, channels such […]

Continue reading
in  Building the blog, Wordpress

Style WordPress comments in bootstrap

4 minutes read

With creating your own WordPress theme you will have to style comment section. For that purpose you will have to add a bit of own styling. In my case I used bootstrap CSS framework that makes life easier for programmers that are not that proficient with front end styling. This will make sure that your […]

Continue reading
in  Adobe Campaign, Marketing Automation

Implementing DKIM for Adobe Campaign

2 minutes read

Implementing DKIM gave many hard times as there is no official documentation you can follow. But nothing is lost, it is easier than you may think. DKIM – DomainKeys Identified Mail – is digital signature added to email messages, for sender authorization. Receivers often look for DKIM when looking for spam messages. To implement DKIM […]

Continue reading