ACC | Installing Adobe Campaign on Debian

Psst! Listen up, fellow campaigners! Did you know that you can actually install Adobe Campaign Classic locally and it won’t cost you a penny? Of course, you won’t be able to run actual marketing campaigns with it, but you can use it as your personal development playground. It’s like having a sandbox, but for grown-ups. […]

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Marketing Automation, Salesforce Marketing Cloud, SFMC Tips & Tricks

SFMC TIP | How to Link Journey to Delivery

1 minute read

In Salesforce Marketing Cloud, you can link the customer journey to delivery using data views. Custom views that contain e.g. all tracking information. Here are some steps you can follow to link the journey to delivery using data views: This SQL view will return data such as the subscriber key, event date, journey and activity […]

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SFMC tips and tricks
ACC Tips & Tricks, Adobe Campaign

ACC TIP | How To Convert Base64 to PDF attachment

1 minute read

In this article, I will provide a simple trick for converting Base64 encoded data to PDF using JSAPI in Adobe Campaign Classic. Due to AC’s inability to attach Base64-encoded files directly to emails, this method can prove to be highly useful. Base64 data format that would be easy to use when supperted by Adobe Campaign […]

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Adobe campaign tips and tricks

SFMC TIP | Email Out Of Memory Exception

Marketing Automation, Salesforce Marketing Cloud
1 minute read

Sometimes, it happens that when you try to preview your email in Salesforce Marketing Cloud, you could encounter a system.OutOfMemoryException. But don’t worry; it’s not your laptop’s fault, even if it’s as old as mine.

This error typically means that your template personalization script is overly complicated and needs some attention. You have two options: either split it into smaller segments and move them to separate templates, or load scripts dynamically. This way, the length of the final personalization script won’t consume the computing power of the entire Salesforce Cloud instance(joking). It seems for rendering there is less memory dedicated to this operation.

But what if time is of the essence, and splitting the script requires more time than you have? You’ve been tasked with sending proofs immediately. So, what can you do? It’s simple; just hit the ‘Send’ button during the rendering in progress. This way firstly, you can even avoid that rendering error. Alternatively, you can wait for it to complete with or without an error and then press the ‘Send’ button. The email will be processed on the backend with more memory, resolving the issue.

It is good old workaround, but temporary!

Adobe Campaign Classic tips
ACC Tips & Tricks, Adobe Campaign, Marketing Automation

ACC TIP | Change delivery code after it was sent

1 minute read

Sometimes, it happens that you execute a campaign, and you realize that some information on the delivery is simply not correct. But don’t worry! Before your analysts pick up the raw data, we can change it at any point. You might have tried to change it from the campaign dashboard but found that the data … Read more

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Wordpress CMS tips
Wordpress

WP TIPS | Disable google analytics in admin mode

2 minutes read

As the title suggests, I have no intention of tracking my admin activity on the page. The idea is to disable Google Analytics when the admin is logged in. To simply disable Google Analytics, you just need to set the ‘ga-disable’ window variable to ‘true’. I suppose this can be added anywhere on the page, … Read more

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Salesforce marketing cloud journey exit criteria and goals
Marketing Automation, Salesforce Marketing Cloud

SFMC | How to use journey exit criteria and goals

3 minutes read

I might be really slow learning but I learned about this feature two years into working with salesforce marketing cloud, and I said to myself what a nice feature to have. Let me tell you what it is and give you some real life examples when to use it. Exit criteria and goals share a … Read more

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Salesforce Marketing Cloud Tips
Marketing Automation, Salesforce Marketing Cloud, SFMC Tips & Tricks

SFMC TIP | Proof email previewed but not received

2 minutes read

There are many possible issues, and I will try to list all those I have come across during my times when I wondered where my email is. Contact is unsubscribed If the contact you are trying to preview an email with is on one of the global unsubscribe lists, or has unsubscribed or bounced status … Read more

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Adobe campaign classic hot clicks extract workflow
Adobe Campaign, Marketing Automation

ACC | How export hot clicks in workflow

3 minutes read

In the world of email marketing, tracking recipient activity is essential to understanding the effectiveness of your campaigns. One valuable report that marketers often rely on is the “Hot Clicks Report,” which provides insights into recipient interactions, such as email clicks. The report is included with the Adobe Campaign Classic installation, and you can simply … Read more

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Salesforce Marketing Cloud Tips
Marketing Automation, Salesforce Marketing Cloud, SFMC Tips & Tricks

SFMC TIP | How to use MD5 in SQL and AMPScript

1 minute read

Message Digest 5 (MD5) is a hash function used for data integrity, but it is not suitable for security-critical applications. It has found use for various applications, one of which is to create an encrypted contact subscriber key. MD5 takes any string and produces a fixed-size (128-bit) hash value, that cannot be easily decrypted. To … Read more

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Salesforce Marketing Cloud Tips
Marketing Automation, Salesforce Marketing Cloud, SFMC Tips & Tricks

SFMC | Queries are case insensitive

1 minute read

I recently discovered that when querying data views, case sensitivity in column names doesn’t make a difference; it consistently picks up the column when named correctly. Let’s explore where else column case sensitivity doesn’t play a significant role. First let’s create a data extension with some columns so we can test following in Query studio, … Read more

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SFMC consent management
Marketing Automation, Salesforce Marketing Cloud

SFMC | Consent management

6 minutes read

Even after a couple of years working with Salesforce Marketing Cloud, I am still somewhat lost on how the consent management works. I’ve decided to tackle all the uncertainties I’ve been avoiding since I first started. Let’s dive into this topic and resolve all doubts once and for all. As you might have noticed, there … Read more

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Salesforce Marketing Cloud Tips
Marketing Automation, Salesforce Marketing Cloud, SFMC Tips & Tricks

SFMC TIP | Add html variation to proof subejct

1 minute read

Issues arise when an email’s HTML contains personalization that includes multiple different variants, that is altering the appearance of the personalized email. Quality assurance (QA) of such proofs can become exceptionally challenging, particularly in cases where there are minor changes across variants or a substantial number of variants present. You can devide your variants by … Read more

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