MarTech Notes blog about marketing automation

SFMC TIP | Google Analytics Integration 1

Marketing Automation, Salesforce Marketing Cloud, SFMC Tips & Tricks
by Marcel Szimoniszless than a minute read#AMPScript #email studio #Google Analytics #journey builder

When you integrate with Google Analytics, marketing cloud will add tags to all your links. When this happens, all dynamic links will be broken.

Links that are defined programmatically as variable, field or attribute with GA integrated will look as if the tracking link also appends google analytics tags. This will make such link not behave the way we would expected

https://example.com?qs=346cfddaac52baf7865cb0f27d25ff46?utm_medium=email...

Good practice is to wrap all links that are created dynamically in the function RedirectTo

%%[
SET @link = "https://google.com/search?q=martechnotes"
]%%
%%=RedirectTo(v(@link)))=%%

SFMC tips and tricks
Marketing Automation, Salesforce Marketing Cloud, SFMC Tips & Tricks

SMFC TIP | NULL value comparison in IF statement

by Marcel Szimoniszless than a minute read#AMPScript #cloud page #email template #programming

If you have field in DE that its value is not always populated for a particular row (customer) and you test field value against any value cloud page will throw an 500 – internal server error. To fix this you will need to add another AND-condition to test field value for NULL

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SFMC tips and tricks
Marketing Automation, Salesforce Marketing Cloud, SFMC Tips & Tricks

SFMC TIP | Invalid links in HTML

by Marcel Szimonisz1 minute read#AMPScript #programming

When the HTML template is used (loading your own HTML code) all the links that use query parameters (?a=b) will resolve to invalid links when they redirect upon user click. This happens when web analytics UTM tags are being attached to the delivery. To resolve this issue all the links with additional query parameters has […]

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SFMC tips and tricks
Marketing Automation, Salesforce Marketing Cloud, SFMC Tips & Tricks

SFMC TIP – Double quotes in AMPScript break email template

by Marcel Szimoniszless than a minute read#AMPScript #email template

Very recently I have found that when I add any AMPScript function to eg. button URL field SFMC will just ignore everything that follows after the first occurrence of the double quote. Simple fix is to use single quotes instead.

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preference center
Marketing Automation, Salesforce Marketing Cloud

SFMC | Multi-cloud preference center

by Marcel Szimonisz5 minutes read#AMPScript #cloud page

With majority of the implementations the out of the box center is not sufficient for the client and we are tasked to build custom preference center for them. We can assume that the preference center is only applicable for known subscribers most likely coming from email communication.  When we send email in salesforce marketing cloud, […]

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