Category: SFMC Tips & Tricks

Like everything in life, a little preparation goes a long way—and the same applies to job interviews, especially technical ones...

Sometimes the unexpected currents of salesforce marketing cloud will take you to the issues you never experienced before. Recently we...

When writing SQL queries in Salesforce Marketing Cloud Engagement (MCE) formerly Salesforce Marketing Cloud (SFMC), speed isn’t just a nice-to-have...

If you ever was wondering how to switch tracking for one link in particular in salesforce marketing cloud here is...

Search forms are essential tools in SFMC for locating various objects within the platform. Some searches lack simple search functionality....

I’m sure there was, or will be, a time when you need to find the folder ID where your data...

We usually encounter this type of error when using SQL activities in Salesforce Marketing Cloud Engagement (MCE), and we already...

You may already know that when storing text data of “infinite length” in a data extension, it’s important not to...

Working with marketing automation platforms for almost a decade and over 4 with salesforce marketing cloud have taught me valuable...

Recently, I came across a really interesting issue while sending a proof in Salesforce Marketing Cloud. We use an AMPScript...

When extracting data from Data Extensions in Salesforce Marketing Cloud Automation Studio, you can set the desired output format and...

As Salesforce Marketing Cloud consultants, we experience a variety of issues, some interesting and others very time-consuming. One common issue,...

Another series of troubleshooting automations in Salesforce Marketing Cloud. I will regurarly add any new additions that I have already...

Exporting data deltas from a marketing automation platform like Salesforce Marketing Cloud has been a widely discussed topic. I’ve seen...

If you have ever experienced troubles when referring to your content block within another resource, either an email template or...

When working with dynamic email templates that can generate multiple unique variants of the email, you are most probably tasked...

I have discovered that when using the WS Proxy Retrieve method in Salesforce Marketing Cloud, the Filter’s Value property has...

Yet another subtle error message, this one with a shy demeanor, may catch you off guard, particularly when you’re in...

The process might seem straightforward at first glance—simply refreshing the email delivery content in Salesforce Marketing Cloud should suffice to...

You might have noticed that records are not refreshed automatically, which makes sense. However, there is no refresh button. Here...

Working with any marketing automation platform, especially Salesforce Marketing Cloud, can provide a great user experience and a sense of...

Recently, I attempted to reference a content block from a cloud page that contained client-side JavaScript, and to my surprise,...

Development in Salesforce Marketing Cloud’s SSJS can be very restrictive, especially when you’re already familiar with the latest EcmaScript6 JavaScript...

Occasionally, as a Salesforce Marketing Cloud administrator, lurker, practitioner, or bystander, you encounter a seemingly simple yet potentially time-consuming task—adding...