Marketing Automation, Salesforce Marketing Cloud, SFMC Tips & Tricks

Cannot add attributes to data extension

Cannot add attributes to data extension

Occasionally, as a Salesforce Marketing Cloud administrator, lurker, practitioner, or bystander, you encounter a seemingly simple yet potentially time-consuming task—adding attributes to a data extension. While it may sound straightforward, the process is not always as simple as it appears.

When adding or editing data extension attributes in Salesforce Marketing Cloud, you may face a challenge: edit/add options could be concealed, possibly set by another admin user. This feature restricts users from altering any data extension settings. To reveal the edit options, navigate to Contact Builder, click on Manage Control Policy Settings, and enable ‘Allow users to modify/add attributes

Hope this information saves you some of your precious time as a platform administrator.

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Marcel Szimonisz
Marcel Szimonisz
MarTech consultant As a marketing automation consultant, I specialize in problem-solving, process automation, and driving innovation for clients' marketing platforms.

I hold certifications in Adobe Campaign v6 (3x certified) and Salesforce Marketing Cloud (5x certified), as well as 1x Salesforce Associate certified.

Moreover, I serve as a community advisor for Adobe Campaign, providing expert insights and guidance.

Beyond my professional pursuits, I explore various programming languages, CMSs, and frameworks, enhancing my technical expertise and staying at the forefront of industry advancements.
Take a look at our subscription offering in case you are looking for a Marketing Automation Consultant.

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