How to Build Your First Email in Salesforce Marketing Cloud Content Builder
Build your first email in Content Builder by creating an email, selecting a starting design, adding content, and saving the finished message. Salesforce’s Content Builder email creation workflow covers the platform process.
Create the Email
Open Content Builder and create a new email. Give the email a clear name, then choose a template or blank layout as the starting point.
Use a template when its existing structure suits the message. Use a blank layout when you need to create the structure yourself.
Add Content to the Layout
Add content to the available areas of the email layout. Keep each area focused on a single purpose, such as a heading, message copy, image, or call to action. This makes the email easier to review and update before sending.
For example, a two-column design can place an image in one column and supporting copy in the other.
Edit the Email Content
Select content in the email editor and make the required changes. Review the copy, images, links, and call-to-action labels before saving the email.
Creating and editing content in Content Builder covers editing content in the workspace.
Review Before Saving
Check the completed email before saving it:
- Confirm that each layout area contains the intended content.
- Check that links point to the correct destination.
- Confirm that images and call-to-action labels are correct.
- Remove placeholder copy or assets.
- Confirm that the selected layout matches the intended email design.
Save the email after completing the review.
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