Tag: Salesforce

Salesforce is a cloud-based customer relationship management (CRM) platform and software company. It helps organizations manage customer and prospect data, interactions, and business processes.

Salesforce is a brand name, not an acronym. The platform is commonly used for sales, customer service, marketing, commerce, analytics, and related workflow automation.

Core Salesforce terminology includes orgs, objects, fields, records, metadata, and automation. An org is a specific Salesforce environment, while objects store structured business data.

Salesforce development can involve configuration, Apex code, Lightning Web Components (LWC), integrations, security, and deployment across environments. CRM strategy and data modeling are closely related concepts.