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Adobe Journey Optimizer Adds Direct Token Resolution For AEM Content Fragments
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Adobe Journey Optimizer Adds Direct Token Resolution For AEM Content Fragments

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Adobe Journey Optimizer added limited availability support for direct personalization token resolution in Adobe Experience Manager Content Fragments on November 5, 2026. The change introduces a `tokenSubstitution` attribute on Experience Manager fragment references, allowing personalization inside fragment fields to resolve without a token map.

Direct token resolution for AEM fragments

When `tokenSubstitution` is set to `false`, Journey Optimizer resolves personalization directly within the fragment fields. The attribute defaults to `true`, preserving the existing token substitution behavior for current implementations. The capability is available only to a set of organizations during the limited availability phase.

The change applies to Experience Manager Content Fragments added directly to a Journey Optimizer message. It does not apply to fragments served through Experience Decisioning. Teams using the November 2026 Journey Optimizer release updates can therefore adopt direct resolution selectively while leaving existing fragment references unchanged.

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Marcel Szimonisz Platinum

Marcel Szimonisz

Marketing Automation Consultant

I specialize in solving marketing technology challenges, automating processes, and turning ideas into practical solutions with Salesforce Marketing Cloud and Adobe Campaign. Through MarTechNotes, I share technical guides and insights that make complex topics easier to understand

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