Bloomreach Extends Loomi Connect To UCP Agentic Shopping
Bloomreach announced on November 3, 2026, that Loomi Connect is extending Bloomreach search and discovery to shopping agents that support the Universal Commerce Protocol (UCP). The integration routes UCP catalog search and lookup requests through Bloomreach, allowing agents to use the merchant’s existing search configuration, merchandising rules, and product intelligence. (bloomreach.com)
UCP discovery requests use Bloomreach search
When an agent calls a merchant’s UCP endpoint, Loomi Connect serves UCP-compliant `catalog.search` and `catalog.lookup` responses from the merchant’s Bloomreach search setup. Bloomreach describes the integration as a thin UCP layer over existing search delivery, so the underlying search engine and its relevance configuration remain in place. The announcement is detailed in Bloomreach’s Loomi Connect and UCP integration update.
Cart, checkout, and order processing remain on the merchant’s commerce platform. Merchants share cart and checkout events with Bloomreach so agent-driven interactions can contribute to personalization and search analytics rather than creating a separate transaction flow. (bloomreach.com)
Integration requirements for Bloomreach customers
Bloomreach’s setup guidance calls for routing UCP search and lookup requests to Bloomreach, passing a stable shopper identifier with agent requests, and sharing cart and checkout events. REST endpoints are listed first, with MCP available alongside them for agent and developer integrations. (bloomreach.com)
The change gives implementation teams a way to expose existing Bloomreach product discovery capabilities to UCP agents without moving commerce transactions out of the current platform. The announcement covers search and product lookup, not a replacement for the merchant’s cart, checkout, or order systems.
