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I specialize in solving marketing technology challenges, automating processes, and turning ideas into practical solutions with Salesforce Marketing Cloud and Adobe Campaign. Through MarTechNotes, I share technical guides and insights that make complex topics easier to understand
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Tracking Extract in Salesforce Marketing Cloud Engagement is the Automation Studio extract type for tracking data that turns engagement records into a file for reporting, transfer, or archiving.…
HubSpot reports Q2 2026 results after the close on Wednesday, August 5, 2026, with the earnings webcast slated for 4:30 p.m. ET. The company’s investor events page lists…
Salesforce is enforcing step-up authentication for high‑impact settings in Marketing Cloud Engagement on August 3, 2026, for customers in the R1 release group, requiring fresh identity verification before…
The main development is that Salesforce is running a one-hour global login cutover to Hyperforce today, August 3, 2026, as part of a staged migration of login services.…
The main difference between what HubSpot promised earlier this summer and what rolls out tomorrow is the scope of Contact Discovery’s professional data sharing and the controls customers…
Salesforce activated step-up authentication for Security Settings changes in Marketing Cloud Engagement on July 30, 2026, and is rolling it out by release group over the next few…
The White House’s Permitting Innovators Expo features Salesforce’s Agentforce Public Sector for license, permit and inspection management on July 31, 2026, with the product listed in the event’s…
The main change is that, effective July 31, 2026, HubSpot logs any recorded meeting as one meeting record instead of creating both a meeting and a call, removing…
Salesforce says shopper journeys are now starting in AI chat 200% more often year over year, and it put a date on it: July 28, 2026. In its…
Salesforce released Field Service Mobile Patch 2 to general availability on July 29, 2026, with the update arriving in a staggered rollout and Android 12 support discontinued for…
The main development is that HubSpot expanded its Claude connector on July 29, 2026, adding creation tools for landing pages, campaign attribution and reporting, email analytics and drafting,…
Salesforce partnered with Kolkata-based Vivekananda Hospital to deploy an AI-powered patient engagement platform on July 27, 2026, confirming the tie-up in its India newsroom and reflected in local…
HubSpot shares rose in premarket trading on July 27, 2026 as risk appetite improved after a weekend pause in US-Iran hostilities and oil slid about 5%, a move…
The U.S. Department of Veterans Affairs awarded Salesforce a three‑year Agentic Enterprise License Agreement worth up to $1.6 billion on July 24, 2026, a move first detailed by…
HubSpot launched Agent Hub and Agent Builder in public beta on July 23, 2026, unifying AI agent management and creation across its Smart CRM for Professional and Enterprise…
Morgan Stanley downgraded Salesforce to Equal Weight and cut its price target to $185 on July 21, 2026, pointing to AI progress that isn’t yet lifting core subscription…
HubSpot will block Pipelines API deletes of in-use pipelines and stages by default in the 2026-09 API version, announced on July 21, 2026. Integrations moving to 2026-09 will…
Salesforce began enforcing phishing-resistant multi-factor authentication for admins and other privileged users in production on July 20, 2026, kicking off a staggered rollout that blocks non‑compliant logins until…
Salesforce is enforcing multi-factor authentication for all employee users in production starting today, July 20, 2026, with the change rolling out in staggered waves rather than a single…
Wells Fargo downgraded HubSpot to Equal Weight and cut its price target to $225 on July 20, 2026, flagging near‑term uncertainty as the company reorients around AI products…
Salesforce now refers to Revenue Cloud as Revenue Management, although both names can still appear across the application and documentation. Revenue Management provides extensible, API-first components for managing…
The essential first steps for setting up Marketing Cloud Next are configuring the foundation layer first: users, permissions, Data Cloud readiness, business configuration, channels, and testable data flow…
The main difference highlighted on July 16, 2026 is that Sales Cloud context and actions now live natively in Slack for sellers, with Salesforce positioning Agentforce Sales as…
The main change is that HubSpot now requires a $400 per month Partner Program membership and is ending the Solutions Provider Program on August 15, 2026. On July…
