Author: Marcel Szimonisz

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Marketing Automation Consultant

3,754 pts 467 articles 325.6k views

I specialize in solving marketing technology challenges, automating processes, and turning ideas into practical solutions with Salesforce Marketing Cloud and Adobe Campaign. Through MarTechNotes, I share technical guides and insights that make complex topics easier to understand

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Adobe Campaign Classic Oct 29, 2023

Add content variation to the proof subject in Adobe CampaignPremium

When dealing with multiple variants defined within one delivery template featuring dynamic content blocks, stakeholders most likely want to see proofs for each variant. To enhance readability in…

By Marcel Szimonisz 2 min read 904 views

Salesforce Marketing Cloud Engagement Oct 25, 2023

Top 5 Salesforce Marketing Cloud Tips

Working with any marketing automation platform, especially Salesforce Marketing Cloud, can provide a great user experience and a sense of accomplishment. However, it can also entail many stressful…

By Marcel Szimonisz 4 min read > 999 views

Salesforce Marketing Cloud Engagement Oct 24, 2023

Use client-side JavaScript in content block

Recently, I attempted to reference a content block from a cloud page that contained client-side JavaScript, and to my surprise, Salesforce Marketing Cloud removed it entirely. It looks…

By Marcel Szimonisz 1 min read 819 views

Adobe Campaign Classic Oct 22, 2023

Proof Email Template for Multiple Variants

Imagine having to proof all the possible variants of a delivery template, where there could be numerous end variations. How can we effectively proof such an email template?…

By Marcel Szimonisz 1 min read 619 views

Salesforce Marketing Cloud Engagement Oct 22, 2023

How to utilize polyfill functions in SFMC

Development in Salesforce Marketing Cloud’s SSJS can be very restrictive, especially when you’re already familiar with the latest EcmaScript6 JavaScript features. We can’t use object spreading or curly…

By Marcel Szimonisz 1 min read 864 views

Salesforce Marketing Cloud Engagement Oct 16, 2023

Cannot add attributes to data extension

Occasionally, as a Salesforce Marketing Cloud administrator, lurker, practitioner, or bystander, you encounter a seemingly simple yet potentially time-consuming task—adding attributes to a data extension. While it may…

By Marcel Szimonisz 1 min read 734 views

Marketing Automation Oct 6, 2023

Fix delivery template error in Alert activity

Sooner or later, you will be tasked with creating alert notifications in Adobe Campaign Classic. Technical notifications are very useful, especially for monitoring technical processes. Alert notifications can…

By Marcel Szimonisz 1 min read 815 views

Salesforce Marketing Cloud Engagement Oct 3, 2023

How to bulk change data extension fields

As a Salesforce Marketing Cloud admin, you will learn that certain operations on data extensions are better handled via Email Studio, while others are more suited for Contact…

By Marcel Szimonisz 1 min read 684 views

Salesforce Marketing Cloud Engagement Oct 2, 2023

How to add indexes to the data extensions

Maybe the title got you a bit curious because there is no such thing as adding indexes in Salesforce Marketing Cloud data extensions. But what can be done…

By Marcel Szimonisz 2 min read 953 views

Adobe Campaign Classic Oct 1, 2023

How to use sysFilters in data schemas

When you run multiple business units on a single Adobe Campaign Classic application, it is beneficial to restrict operators from accessing other business units’ data. We all know…

By Marcel Szimonisz 3 min read > 999 views

Adobe Campaign Classic Sep 26, 2023

Load the first workflow in campaign view

Every campaign manager, sooner or later, finds their way into marketing automation tools like Adobe Campaign Classic. However, one common challenge, for some order loving campaign managers, is…

By Marcel Szimonisz 1 min read 690 views

Salesforce Marketing Cloud Engagement Sep 22, 2023

Fix HTTP post request wrong encoding in Salesforce Marketing Cloud Data Extensions

Recently, while working with the double opt-in process that employs an API to trigger transactional messages, I encountered an issue where Latin characters, characters with accent, were not…

By Marcel Szimonisz 1 min read > 999 views

Salesforce Marketing Cloud Engagement Sep 18, 2023

Fix email preview: Out Of Memory Exception

Sometimes, it happens that when you try to preview your email in Salesforce Marketing Cloud, you could encounter a system.OutOfMemoryException. But don’t worry; it’s not your laptop’s fault,…

By Marcel Szimonisz 1 min read 664 views

Adobe Campaign Classic Sep 18, 2023

Change delivery code after it was sent

Sometimes, it happens that you execute a campaign, and you realize that some information on the delivery is simply not correct. But don’t worry! Before your analysts pick…

By Marcel Szimonisz 1 min read 938 views

Wordpress Sep 15, 2023

Disable google analytics when logged in as admin

As the title suggests, I have no intention of tracking my admin activity on the page. The idea is to disable Google Analytics when the admin is logged…

By Marcel Szimonisz 2 min read > 999 views

Salesforce Marketing Cloud Engagement Sep 13, 2023

SFMC RANT: Inline AMPScript mystery

Working with Salesforce Marketing Cloud, I’ve learned that you often need to try different workarounds until you achieve the desired result. To succesfully solve problems, it all depends…

By Marcel Szimonisz 4 min read 848 views

Salesforce Marketing Cloud Engagement Sep 13, 2023

How to use journey exit criteria and goals

I might be really slow learning but I learned about this feature two years into working with salesforce marketing cloud, and I said to myself what a nice…

By Marcel Szimonisz 4 min read > 999 views

Salesforce Marketing Cloud Engagement Sep 12, 2023

Proof email was previewed but not received

There are many possible issues, and I will try to list all those I have come across during my times when I wondered where my email is. Contact…

By Marcel Szimonisz 3 min read > 999 views

Adobe Campaign Classic Sep 12, 2023

How to redo hot clicks report in workflow

In the world of email marketing, tracking recipient activity is essential to understanding the effectiveness of your campaigns. One valuable report that marketers often rely on is the…

By Marcel Szimonisz 4 min read 872 views

Salesforce Marketing Cloud Engagement Sep 11, 2023

How to Generate Consistent MD5 Hashes in SFMC Using SQL and AMPscript

MD5 is a widely used hashing algorithm that produces a fixed-length 128-bit string, often used in Salesforce Marketing Cloud for things like subscriber keys and consistent identifiers. While…

By Marcel Szimonisz 4 min read > 999 views

Salesforce Marketing Cloud Engagement Sep 8, 2023

WOW! SQL queries are case insensitive

I recently discovered that when querying data views, case sensitivity in column names doesn’t make a difference; it consistently picks up the column when named correctly. Let’s explore…

By Marcel Szimonisz 2 min read 938 views

Salesforce Marketing Cloud Engagement Sep 5, 2023

Consent management in SFMC explained

Even after a couple of years working with Salesforce Marketing Cloud, I am still somewhat lost on how the consent management works. I’ve decided to tackle all the…

By Marcel Szimonisz 7 min read > 999 views

Salesforce Marketing Cloud Engagement Aug 25, 2023

How to add segments to proof subject

Issues arise when an email’s HTML contains personalization that includes multiple different variants, that is altering the appearance of the personalized email. Quality assurance (QA) of such proofs…

By Marcel Szimonisz 1 min read 729 views

Salesforce Marketing Cloud Engagement Aug 22, 2023

Troubleshooting issues with Data Extensions

There are other aspects that I find rather unknown; while there is likely a rational explanation, the platform doesn’t provide straightforward answers. Here are some learnings of mine…

By Marcel Szimonisz 2 min read 937 views

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Author: Marcel Szimonisz

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