Make your own Adobe Campaign Classic GPT
Is a new era approaching? Are we on the brink of using AI as an alternative to Google, thereby establishing a new norm where we “GPT-ed” a topic?…
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Author: Marcel Szimonisz
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Marketing Automation Consultant
I specialize in solving marketing technology challenges, automating processes, and turning ideas into practical solutions with Salesforce Marketing Cloud and Adobe Campaign. Through MarTechNotes, I share technical guides and insights that make complex topics easier to understand
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Troubleshooting issues in marketing cloud engagement automation studio
Another series of troubleshooting automations in Salesforce Marketing Cloud. I will regurarly add any new additions that I have already resolved and spend great deal of time and…
SFMC Essentials: What You Need To Know
Let me show you the essentials I use in my day-to-day adventures with Salesforce Marketing Cloud. As we dive into this blog, I’ll share key insights and strategies…
ACC Essentials: What You Need To Know
When you go hiking, it’s crucial to always take essentials with you to stay prepared for any situation that may arise. This is similar to working with Adobe…
How to Extract Data Deltas from a Data Extension in Salesforce Marketing Cloud
Exporting data deltas from a marketing automation platform like Salesforce Marketing Cloud has been a widely discussed topic. I’ve seen numerous approaches to tackling this challenge. In this…
How to Map Enumerations During File Extracts in Adobe Campaign
I was recently asked about the purpose of a checkbox, and believe it or not, it turned out to be the function I thought was missing in Adobe…
Mastering Dynamic Queries in Adobe Campaign
When the time comes, you will find yourself in a situation where you would like to set up query builder condition expressions as dynamic values. We can achieve…
Fork Bomb on Adobe Campaign: A Controlled Test
It was around 10 years ago when I first encountered the term ‘fork bomb’. I tried it, it worked, and it made me happy that my virtual server…
How to Fetch Code Snippets Using AMPScript in Salesforce Marketing Cloud
If you have ever experienced troubles when referring to your content block within another resource, either an email template or a cloud page, using ContentBlockBy AMPScript functions, I…
How to Proof Multiple Template Variants in Salesforce Marketing Cloud
When working with dynamic email templates that can generate multiple unique variants of the email, you are most probably tasked to proof all the variants to your stakeholder…
How to Export Data Without SFTP Access in Adobe Campaign
There might be situations where you need to extract data in Adobe Campaign, but you don’t have access to SFTP or the application server itself to fetch the…
Limitations of WSProxy Retrieve Filters in Salesforce Marketing Cloud
I have discovered that when using the WS Proxy Retrieve method in Salesforce Marketing Cloud, the Filter’s Value property has limitations. Let’s find out how we can mitigate…
How to Enable Web Application Debug Mode in Adobe Campaign
When developing a web application in Adobe Campaign Classic, it is a good practice to use debug mode to catch any errors that may occur in the development…
How to Pass Custom Variables to a Delivery Template in Adobe Campaign Classic
In your delivery, you can use different types of data that can be utilized for personalized content for your customers. To add a custom variable directly to the…
How to Fix ‘Not All Items Were Deleted’ Error in Salesforce Marketing Cloud
Yet another subtle error message, this one with a shy demeanor, may catch you off guard, particularly when you’re in the process of deleting a data extension. Its…
Adobe Campaign Classic: How to Use ES6 JavaScript Features
You may have noticed, when working with the tool for some time, that the JavaScript used around the Adobe Campaign Classic platform is not the newest version. Adobe…
How to create loops in Adobe Campaign workflow
At times, there may be a need to execute the same workflow or its parts in loops. I’ll guide you through the process of creating your very own…
How to extract data from Adobe Campaign
Data analysts usually have their own analytics platforms where they sculpt raw data from various systems to create insights and nice charts for the management or quartely meetings.…
Getting Started with the Adobe Campaign Classic API (SOAP)
My grandad used to say, ‘When there is a platform, there is an API.’ The same goes for Adobe Campaign Classic, which was equipped with its own programmable…
How to Download and Install Adobe Campaign Classic
There is a possibility to download the latest server release of Adobe Campaign Classic v7. This provides an opportunity to set up a sandbox environment for learning purposes.…
Understanding the Marketing Automation Cycle: Stages and Best Practices
Marketing automation is a technology-driven strategy that streamlines, automates, and measures marketing tasks and workflows. It aims to enhance efficiency, personalize customer experiences, and drive results by utilizing…
How to Automate File Resource Uploads in Adobe Campaign Classic Using Workflows
Sometimes, you will reach a point where you want to upload file resources from a script. Although there are hints on the Experience League, even with those, this…
How to Refresh Delivery Templates in Salesforce Marketing Cloud Transactional Journeys
The process might seem straightforward at first glance—simply refreshing the email delivery content in Salesforce Marketing Cloud should suffice to receive the updated email contents. However, there’s more…
How to refresh data extension records
You might have noticed that records are not refreshed automatically, which makes sense. However, there is no refresh button. Here are some helpful tips I’ve discovered on how…
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