Author: Marcel Szimonisz

Platinum

Marketing Automation Consultant

3,799 pts 472 articles 329.7k views

I specialize in solving marketing technology challenges, automating processes, and turning ideas into practical solutions with Salesforce Marketing Cloud and Adobe Campaign. Through MarTechNotes, I share technical guides and insights that make complex topics easier to understand

Writes about

marketing automation JavaScript programming wordpress Salesforce Marketing Cloud Enagagement Salesforce

Latest badges

Weekend Regular

Profile Complete

Simple Start

5 Day Streak

First Comment

Salesforce Marketing Cloud Engagement Apr 26, 2025

NOT EXISTS vs NOT IN in Salesforce Marketing Cloud SQL

When writing SQL queries in Salesforce Marketing Cloud Engagement (MCE) formerly Salesforce Marketing Cloud (SFMC), speed isn’t just a nice-to-have — it’s a necessity. Query Activities that exceed…

By Marcel Szimonisz 3 min read > 999 views

Salesforce Marketing Cloud Engagement Mar 15, 2025

How to Process Cloud Page Forms in Salesforce Marketing Cloud

I have seen many blogs written on this topic, but almost all of them got it wrong! Even the major players in the SFMC world—whom we rely on…

By Marcel Szimonisz 9 min read > 999 views

Salesforce Marketing Cloud Engagement Jan 24, 2025

Disable tracking for a link in Salesforce Marketing Cloud

If you ever was wondering how to switch tracking for one link in particular in salesforce marketing cloud here is how we can achieve that using simple AMPScript…

By Marcel Szimonisz 2 min read > 999 views

Adobe Campaign Classic Jan 7, 2025

Mastering Workflow Time zones in Adobe Campaign

When working with workflows in Adobe Campaign Classic (ACC), time zone configuration plays a vital role in ensuring accuracy for time-dependent tasks such as queries, data imports, exports,…

By Marcel Szimonisz 9 min read > 999 views

Adobe Campaign Classic Dec 20, 2024

Adobe Campaign crashes when viewing list

Have you ever encountered a situation where the Adobe Campaign console crashes while you’re trying to view something? This issue often occurs with lists, especially when previewing their…

By Marcel Szimonisz 1 min read 984 views

Adobe Campaign Classic Dec 20, 2024

Updating Lists in Adobe Campaign with JavaScript

Imagine a campaign composed of multiple workflows, each following a specific sequence guided by various logic paths that dictate how messages are sent. To effectively manage this, you…

By Marcel Szimonisz 5 min read > 999 views

Salesforce Marketing Cloud Engagement Dec 12, 2024

How to Use Search Forms in Salesforce Marketing Cloud

Search forms are essential tools in SFMC for locating various objects within the platform. Some searches lack simple search functionality. For example, searching Data Extensions is almost impossible…

By Marcel Szimonisz 7 min read > 999 views

Marketing Automation Oct 21, 2024

Building A Marketing Automation Strategy

Marketing automation has become an essential tool for businesses aiming to improve efficiency, enhance customer engagement, and increase conversions. However, to reap the full benefits of marketing automation,…

By Marcel Szimonisz 24 min read 608 views

Salesforce Marketing Cloud Engagement Oct 19, 2024

How to Find Data Extension Folder ID in Salesforce Marketing Cloud

I’m sure there was, or will be, a time when you need to find the folder ID where your data extensions are saved. This is mostly used in…

By Marcel Szimonisz 2 min read > 999 views

Salesforce Marketing Cloud Engagement Oct 19, 2024

How to Create Data Extensions Using SSJS in Salesforce Marketing Cloud Engagement

Imagine you need to create a lot of data extensions. Let’s not overcomplicate things and just say we will have the same fields added to all of them.…

By Marcel Szimonisz 6 min read > 999 views

Salesforce Marketing Cloud Engagement Oct 16, 2024

How to Fix SSJS Timeout When Retrieving Objects in Salesforce Marketing Cloud

We usually encounter this type of error when using SQL activities in Salesforce Marketing Cloud Engagement (MCE), and we already know how to handle the 30-minute runtime restriction.…

By Marcel Szimonisz 4 min read > 999 views

Salesforce Marketing Cloud Engagement Oct 3, 2024

Salesforce Marketing Cloud Text Field Limit (4000 Characters) and How to Bypass It

You may already know that when storing text data of “infinite length” in a data extension, it’s important not to specify a character limit when creating the field.…

By Marcel Szimonisz 2 min read > 999 views

Marketing Automation Sep 3, 2024

What is marketing automation?

In a world flooded with digital noise, how do brands reach the right customer at the right time — without burning out their marketing teams? Marketing automation is…

By Marcel Szimonisz 8 min read 582 views

Marketing Automation Aug 31, 2024

Personalization with Marketing Automation

In today’s highly competitive digital landscape, personalization has emerged as a key differentiator in email marketing. Consumers are no longer satisfied with generic, one-size-fits-all messages. They expect brands…

By Marcel Szimonisz 8 min read 734 views

Marketing Automation Aug 28, 2024

Benefits of Marketing Automation

Marketing automation has revolutionized how businesses engage with their customers. Whether you run a small business or a large enterprise, automation tools can significantly enhance your marketing efforts…

By Marcel Szimonisz 11 min read 664 views

Salesforce Marketing Cloud Engagement Aug 25, 2024

Salesforce Marketing Cloud tips I wish in knew before

Working with marketing automation platforms for almost a decade and over 6 with salesforce marketing cloud have taught me valuable lessons on how to approach problems we all…

By Marcel Szimonisz 14 min read > 999 views

Wordpress Aug 20, 2024

Install and configure WordPress on Ubuntu

There’s nothing groundbreaking here, just another routine installation of WordPress on Ubuntu from scratch on a hosted VPS. But this time, I noticed an additional cost for IPv4…

By Marcel Szimonisz 17 min read 776 views

Adobe Campaign Classic Aug 18, 2024

How to Fix ‘Error in SSL Library: Certificate Verify Failed’ in Adobe Campaign

One of the common challenges that professionals encounter when working with Adobe Campaign Classic is dealing with SSL certificate issues. These certificates are essential for establishing secure connections…

By Marcel Szimonisz 6 min read > 999 views

Adobe Campaign Classic Jul 25, 2024

How to Use Enrichment as an Intersection in Adobe Campaign

When using the intersection activity, you can prepare yourself for a lot of headaches, as the activity is as fragile as a soap bubble. I will show you…

By Marcel Szimonisz 3 min read > 999 views

Salesforce Marketing Cloud Engagement Jul 24, 2024

How to Fix Broken Subject Lines When Sending Proofs in Salesforce Marketing Cloud

Recently, I came across a really interesting issue while sending a proof in Salesforce Marketing Cloud. We use an AMPScript variable as the subject line, which is passed…

By Marcel Szimonisz 1 min read > 999 views

Salesforce Marketing Cloud Engagement Jul 16, 2024

How to Set UTF-8 Encoding in Data Extract Activities in Salesforce Marketing Cloud

When extracting data from Data Extensions in Salesforce Marketing Cloud Automation Studio, you can set the desired output format and change the encoding to your preferred settings. The…

By Marcel Szimonisz 1 min read > 999 views

Salesforce Marketing Cloud Engagement Jun 17, 2024

Error: Failed to initiate Data Extension Copy

As Salesforce Marketing Cloud consultants, we experience a variety of issues, some interesting and others very time-consuming. One common issue, especially if you haven’t encountered it before, is…

By Marcel Szimonisz 1 min read 863 views

Salesforce Marketing Cloud Engagement May 17, 2024

How to AMPScript: Salesforce Marketing Cloud

To effectively leverage any advanced marketing automation platform, understanding its personalization language is essential. In Salesforce Marketing Cloud, AMPScript serves as the go-to language for email personalization and…

By Marcel Szimonisz 14 min read > 999 views

Adobe Campaign Classic May 11, 2024

Manage Workflow Errors in Adobe Campaign Classic

In the world of marketing automation, it’s essential to know whether workflows, campaign and technical, are functioning correctly and without errors. If they do fail, receiving notifications of…

By Marcel Szimonisz 9 min read > 999 views

Explore Articles

in the category

Adobe Journey Optimizer Oct 13, 2026

Marketing Automation → Salesforce Marketing Cloud Account Engagement

Marketing Automation → Salesforce Marketing Cloud Next

Marketing Automation → Salesforce Marketing Cloud Engagement

Marketing Automation → Adobe Campaign Classic

Marketing Automation → Adobe Journey Optimizer

Marketing Automation → Adobe Marketo Engage

Marketing Automation → Bloomreach

Marketing Automation → Mautic

Customer Relationship Management → Salesforce

Customer Relationship Management → HubSpot

Author: Marcel Szimonisz

Explore Articles