What Does a Salesforce Solution Architect Do?
Projects rarely fail because Salesforce cannot do something. They fail because teams build the wrong thing, build it in the wrong way, or cannot explain the tradeoffs to…
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Author: Marcel Szimonisz
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Marketing Automation Consultant
I specialize in solving marketing technology challenges, automating processes, and turning ideas into practical solutions with Salesforce Marketing Cloud and Adobe Campaign. Through MarTechNotes, I share technical guides and insights that make complex topics easier to understand
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How to Test Your Salesforce Flow?
Flows are now the default automation tool in Salesforce, which is great until you ship one small change and suddenly a screen path fails, a record update loops,…
What are Cross Filters in Salesforce Reports?
You build a Salesforce report that looks simple: “Accounts with no open Opportunities,” or “Contacts without Cases.” Then you realize a standard filter like “Opportunity Stage not equal…
What’s the Best Way to Learn Salesforce Flow?
Learning Salesforce Flow is one of those skills that feels overwhelming for about a week, then suddenly becomes the thing you reach for every time someone asks, “Can…
What Does a Salesforce Admin Do?
A Salesforce org rarely breaks in dramatic ways. It usually degrades quietly: duplicate records creep in, users create workarounds in spreadsheets, reports stop matching reality, and automations collide.…
What Is Salesforce Metadata?
If you’ve ever pushed a change from sandbox to production and watched something break for no obvious reason, you’ve already met Salesforce metadata. It’s the “stuff behind the…
What Is a Wrapper Class in Salesforce?
You hit it the first time you build anything non-trivial in Apex: one query gives you Accounts, another gives you related Contacts, a third gives you a computed…
What Is a Salesforce MVP and How to Become One
If you’ve spent any time in the Salesforce ecosystem, you’ve probably seen the “MVP” badge next to someone’s name and wondered what it actually represents, and what it…
How Can a Salesforce Certification Accelerate Your Career?
Salesforce work has a funny pattern: you can be doing solid admin or dev work for months, but the moment a project hits a hiring manager’s desk, they…
WhoId vs WhatId: Salesforce Record IDs Explained
If you have ever pulled Salesforce Activity data into a report, tried to build automation around tasks, or debug a weird “why is this Activity attached there?” issue,…
25 Salesforce Marketing Cloud SSJS examples
If you have ever worked with Server-Side JavaScript (SSJS) in Salesforce Marketing Cloud, you already know two things, it’s incredibly powerful and at the same time full of…
5 Salesforce Marketing Cloud Query Studio Tips
Salesforce Marketing Cloud Query Studio is one of the most useful tools when working with data extensions. It allows you to quickly test SQL queries, validate logic, and…
5 Reasons Why Salesforce Marketing Automation can end in error
Marketing automation workflows are designed to run silently in the background. Once configured, they are supposed to move data, trigger messages, and orchestrate campaigns without constant supervision. At…
50 Salesforce Marketing Cloud SQL ExamplesPremium
Salesforce Marketing Cloud Engagement’s SQL is one of the most important skills for anyone working not only with Automation Studio but to get basic insights from your marketing…
SELECT TOP with GROUP BY in Query Studio Returns Wrong Results in Salesforce Marketing Cloud
When experimenting with SQL in Salesforce Marketing Cloud, many developers use Query Studio to quickly test queries before moving them into Automation Studio Query Activities. However, Query Studio…
25 Salesforce Marketing Cloud SQL Tips
While Salesforce Marketing Cloud supports a large subset of SQL Server syntax, the environment is optimized for segmentation and automation workflows rather than heavy analytical processing. Following a…
Adobe Campaign Classic: Workflow Activities Explained
If you have ever opened an Adobe Campaign Classic workflow that was supposed to be simple but somehow turned into a spaghetti diagram, you are not alone. The…
Adobe Campaign Workflow: Automate Marketing Actions
If you’re managing lifecycle marketing, running batch campaigns, or orchestrating complex audience journeys – basically using any visual marketing campaign builder – then Adobe Campaign Workflows will feel…
Who is Marketing Automation Consultant
Marketing automation is supposed to make growth feel easier—fewer manual tasks, cleaner handoffs to sales, and campaigns that “just work.” In reality, most teams hit the same wall:…
Adobe Campaign Classic API: Guide & Tips
If you’ve ever needed to sync profiles, trigger deliveries, or automate segmentation from outside Adobe, the Adobe Campaign Classic API is where the work happens. More specifically: Campaign…
Effective Marketing Automation Implementation Guide
In a landscape where customer expectations are constantly evolving, businesses must adapt to stay relevant. Marketing automation is not just a trend; it’s a necessity for organizations looking…
Salesforce Marketing Certifications 2026: Your Guide
As the digital landscape evolves, so does the demand for skilled marketing professionals who can leverage powerful tools like Salesforce. By 2026, Salesforce marketing certifications will not only…
How to Test SSJS & AMPscript in Salesforce Marketing CloudPremium
One skill every Salesforce Marketing Cloud consultant should posses is the ability to quickly test SSJS and AMPscript snippets and receive real, actionable feedback instead of guessing what…
Salesforce Marketing Cloud Engagement SQL Comments Breaks Query Activities
I was really stoked when I found out that the SQL Query Editor in Salesforce Marketing Cloud has IDE shortcuts, including one for adding comments. Basically, you select…
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