Skip to content

👉 Join our Discord community.

How to add segments to proof subject
751 views

How to add segments to proof subject

View favourites

Issues arise when an email’s HTML contains personalization that includes multiple different variants, that is altering the appearance of the personalized email. Quality assurance (QA) of such proofs can become exceptionally challenging, particularly in cases where there are minor changes across variants or a substantial number of variants present.

You can devide your variants by country language segment etc. To address this issue, there is a simple solution that I use with other platforms. You can simply add all the needed variants to your subject line, but only if the email send is a test send. This ensures that the production send will not be affected.

IF _IsTestSend THEN
    SET @sl = Concat( Uppercase(@Country), " ", Uppercase(@Language), " ",  Uppercase(@Segment), " ", Uppercase(@Audience), "]:", @sl)
   ENDIF

The QA team can readily identify and differentiate any variant, simplifying their task.

Oh hi there 👋
I have a SSJS skill for you.

Sign up now to get an SSJS skill that can be used with your AI companion

We don’t spam! Read our privacy policy for more info.

Share With Others

The author
Marcel Szimonisz Platinum

Marcel Szimonisz

Marketing Automation Consultant

I specialize in solving marketing technology challenges, automating processes, and turning ideas into practical solutions with Salesforce Marketing Cloud and Adobe Campaign. Through MarTechNotes, I share technical guides and insights that make complex topics easier to understand

Latest badges
Weekend Regular Weekend Regular Profile Complete Profile Complete Simple Start Simple Start 5 Day Streak 5 Day Streak First Comment First Comment

Your email address will not be published. Required fields are marked *

Get exclusive tips, scripts and news

Choose your topics

We don’t spam! Read our privacy policy for more info.

Similar posts

Add to this article

Share your experience

Your contribution

Article history

What changed