Our Mighty Collection of Articles

How to Create Journeys in Adobe Journey Optimizer

The fastest way to create journeys in Adobe Journey Optimizer is to pick an entry (event or audience),…

What Is Adobe Journey Optimizer (AJO) and How Does It Work?

The main point of Adobe Journey Optimizer is that it’s a real-time journey orchestration and messaging platform that…

How to Build Campaigns in Marketo Engage

The fastest way to build campaigns in Marketo Engage is to combine Programs for structure and tracking with…

Salesforce Hosted MCP Servers are available

Salesforce confirmed this week that its Hosted MCP Servers have reached general availability, marking a production-ready milestone for…

Reddit and HubSpot Launch Public Beta Integration for Social CRM Workflows

Reddit and HubSpot have launched a public beta integration that brings Reddit community management directly into HubSpot’s Marketing…

What Is Lead Scoring in Marketo?

The main difference between “lead scoring” in general and “lead scoring in Marketo” is that Marketo turns your…

What Is a Smart List in Marketo and How Does It Work?

A Smart List in Marketo is a dynamic, saved query that defines who qualifies for a program, campaign,…

Does Salesforce Marketing Cloud Next Support AMPscript?

Yes – Salesforce Marketing Cloud Next now supports AMPscript, so teams can bring dynamic personalization and data lookups…

What Is Marketo Engage and How Does It Work?

The main value of Marketo Engage is that it turns messy B2B marketing operations into repeatable systems in…

What Are Prospects in Pardot and How Do They Work?

The main difference between a Prospect in Pardot (Account Engagement) and a Lead or Contact in Salesforce is…

How to Build Engagement Studio Programs in Pardot

Engagement Studio programs in Pardot (Account Engagement) are built by combining a clear entry list with a visual…

What Is Lead Scoring and Grading in Pardot?

The main difference between lead scoring and grading in Pardot is that scoring measures engagement, while grading measures…

Adobe Marketing Agent Goes Live in Microsoft 365 Copilot and Enters Beta Across Claude, ChatGPT and Gemini

Adobe has taken a major step toward embedding its marketing intelligence directly into the tools teams use every…

What Are Lists in Pardot (Static vs Dynamic)?

Pardot lists come in two types – static and dynamic – and they differ primarily in 3 areas:…

How to Schedule Dashboards and Reports in Salesforce

Salesforce lets you build surprisingly powerful reports and dashboards natively, no external BI tool required. But there’s a…

How to Set Up Salesforce Marketing Cloud Account Engagement (Pardot)

Setting up Salesforce Marketing Cloud Account Engagement (Pardot) correctly comes down to 3 things: aligning CRM data and…

What Is Salesforce Marketing Cloud Account Engagement (Pardot) and How Does It Work?

Salesforce Marketing Cloud Account Engagement (formerly Pardot) is a B2B marketing automation platform built to capture prospect activity,…

What Are Lists in HubSpot and How Do They Work?

The main difference between a spreadsheet list and a HubSpot list is that HubSpot lists are built from…

How to Automate Lead Assignment in HubSpot

Automating lead assignment in HubSpot comes down to 3 building blocks: a consistent “owner” field on the right…

How to Set Up HubSpot CRM Step by Step

The main difference between a clean HubSpot CRM setup and a messy one is whether your data model,…