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ACC TIP | Export connection strings

ACC Tips & Tricks, Adobe Campaign, Marketing Automation
by Marcel Szimoniszless than a minute read

Whether you change your laptop or want to save actual configuration for your colleagues. You can easily achieve that by taking all connection strings as XML.

Open connection string XML
<connections xtkschema="xtk:connections">
  <folder label="Connections">
    <cnx id="1" ims="false" label="Label" url="http://localhost">
      <comment>comment</comment>
    </cnx>
  </folder>
</connections

ims – connection over adobe id SSO

Also similar approach is to directly change the connection string file nlclient_cnx.xml that is located under your local AppData folder. To quickly navigate there just type in your file explorer %appdata%

preference center
Marketing Automation, Salesforce Marketing Cloud

SFMC | Multi-cloud preference center

by Marcel Szimonisz5 minutes read

With majority of the implementations the out of the box center is not sufficient for the client and we are tasked to build custom preference center for them. We can assume that the preference center is only applicable for known subscribers most likely coming from email communication.  When we send email in salesforce marketing cloud, […]

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Adobe Campaign post
Adobe Campaign, Marketing Automation

Complete guide to data schemas in ACC

by Marcel Szimonisz4 minutes read

I want to gather as much information I have and have it at one place for my future reference and for others to learn what can be possible with the custom schemas in the Adobe Campaign Classic – ACC If you work with adobe campaign for some time you might figured out that almost any […]

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SFMC tips and tricks
Marketing Automation, Salesforce Marketing Cloud, SFMC Tips & Tricks

SMFC TIP | How to handle form submission

by Marcel Szimonisz1 minute read

On many occasions when handling any form submission single cloud page application is used. This is great as all of error handling, form submission and processing is on one page so it is actually simpler to implement. But here are some thing you need to take into consideration. Handle GET form submissions I have seen […]

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Email Double opt in
Marketing Automation, Salesforce Marketing Cloud

Double opt-in with service cloud

by Marcel Szimonisz14 minutes read

Double opt in is basically the must have process on any newsletter sign up page in any marketing automation tool. This will help you to establish cleaner email list of contacts, that most likely have given in their email address that they use. This will reward you with better deliverability rate. Double opt in process, […]

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Salesforce Marketing Cloud Tips
Salesforce Marketing Cloud, SFMC Tips & Tricks

How to query filtered data extension

by Marcel Szimoniszless than a minute read

Easy way to segment your data is to use filtered data extension. Here we can use user interface to set up conditions as we like. When you want to add this newly filtered data extension to the SQL activity you will find that data extension cannot be found in the file browser. But it is […]

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Email marketing terminology
Marketing Automation

Email marketing (automation) basics

by Marcel Szimonisz4 minutes read

Email marketing automation has become a crucial aspect of every campaign manager’s day-to-day work. Whether you’re using any email marketing automation platform, understanding the fundamentals is essential. This guide covers the basics that are shared across all platforms, ensuring you have a solid foundation in email marketing automation. Multichannel interaction Reach your recipients through various […]

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Adobe Campaign post
Adobe Campaign, Marketing Automation

Implementing DKIM in adobe campaign

by Marcel Szimonisz2 minutes read

Have you ever wondered how to implement DKIM in Adobe Campaign Classic, look no further here is how you can do it. Implementing DKIM for Adobe Campaign Classic, gave many hard times as there is no official documentation you can follow step by step. But nothing is lost, it is easier than you may think. […]

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SFMC tips and tricks
Marketing Automation, Salesforce Marketing Cloud, SFMC Tips & Tricks

Redirect 500 internal server error inside try catch SSJS block

by Marcel Szimonisz1 minute read

If you have Redirect function inside the try catch block, either as mixture of SSJS with AMPScript or only in SSJS, it will throw an 500 – Internal Server Error. Let’s take a look on few examples what can create an error that will take you some quality debugging time to figure it out. And […]

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SFMC tips and tricks
Marketing Automation, Salesforce Marketing Cloud, SFMC Tips & Tricks

Validation issues With Data Extension Columns _dat, _call, _from

by Marcel Szimoniszless than a minute read

Data extension column names with _dat, _call, _from, _join suffix will fail to validate, due to using old style JOIN The fix is really easy you only need to wrap the column name like [test_from] and the problem with validation is history If you know more suffixes that will throw an error let me know

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