Category: Marketing Automation

I have discovered that when using the WS Proxy Retrieve method in Salesforce Marketing Cloud, the Filter’s Value property has...

When developing a web application in Adobe Campaign Classic, it is a good practice to use debug mode to catch...

In your delivery, you can use different types of data that can be utilized for personalized content for your customers....

Yet another subtle error message, this one with a shy demeanor, may catch you off guard, particularly when you’re in...

You may have noticed, when working with the tool for some time, that the JavaScript used around the Adobe Campaign...

At times, there may be a need to execute the same workflow or its parts in loops. I’ll guide you...

Data analysts usually have their own analytics platforms where they sculpt raw data from various systems to create insights and...

My grandad used to say, ‘When there is a platform, there is an API.’ The same goes for Adobe Campaign...

There is a possibility to download the latest server release of Adobe Campaign Classic v7. This provides an opportunity to...

Marketing automation is a technology-driven strategy that streamlines, automates, and measures marketing tasks and workflows. It aims to enhance efficiency,...

Sometimes, you will reach a point where you want to upload file resources from a script. Although there are hints...

The process might seem straightforward at first glance—simply refreshing the email delivery content in Salesforce Marketing Cloud should suffice to...

You might have noticed that records are not refreshed automatically, which makes sense. However, there is no refresh button. Here...

When dealing with multiple variants defined within one delivery template featuring dynamic content blocks, stakeholders most likely want to see...

Working with any marketing automation platform, especially Salesforce Marketing Cloud, can provide a great user experience and a sense of...

Recently, I attempted to reference a content block from a cloud page that contained client-side JavaScript, and to my surprise,...

Imagine having to proof all the possible variants of a delivery template, where there could be numerous end variations. How...

Development in Salesforce Marketing Cloud’s SSJS can be very restrictive, especially when you’re already familiar with the latest EcmaScript6 JavaScript...

Occasionally, as a Salesforce Marketing Cloud administrator, lurker, practitioner, or bystander, you encounter a seemingly simple yet potentially time-consuming task—adding...

Sooner or later, you will be tasked with creating alert notifications in Adobe Campaign Classic. Technical notifications are very useful,...

As a Salesforce Marketing Cloud admin, you will learn that certain operations on data extensions are better handled via Email...

Maybe the title got you a bit curious because there is no such thing as adding indexes in Salesforce Marketing...

When you run multiple business units on a single Adobe Campaign Classic application, it is beneficial to restrict operators from...

Every campaign manager, sooner or later, finds their way into marketing automation tools like Adobe Campaign Classic. However, one common...