Let me show you the essentials I use in my day-to-day adventures with Salesforce Marketing Cloud. As we dive into...

When you go hiking, it’s crucial to always take essentials with you to stay prepared for any situation that may...

Exporting data deltas from a marketing automation platform like Salesforce Marketing Cloud has been a widely discussed topic. I’ve seen...

I was recently asked about the purpose of a checkbox, and believe it or not, it turned out to be...

When the time comes, you will find yourself in a situation where you would like to set up query builder...

It was around 10 years ago when I first encountered the term ‘fork bomb’. I tried it, it worked, and...

If you have ever experienced troubles when referring to your content block within another resource, either an email template or...

When working with dynamic email templates that can generate multiple unique variants of the email, you are most probably tasked...

There might be situations where you need to extract data in Adobe Campaign, but you don’t have access to SFTP...

I have discovered that when using the WS Proxy Retrieve method in Salesforce Marketing Cloud, the Filter’s Value property has...

When developing a web application in Adobe Campaign Classic, it is a good practice to use debug mode to catch...

In your delivery, you can use different types of data that can be utilized for personalized content for your customers....

Yet another subtle error message, this one with a shy demeanor, may catch you off guard, particularly when you’re in...

You may have noticed, when working with the tool for some time, that the JavaScript used around the Adobe Campaign...

At times, there may be a need to execute the same workflow or its parts in loops. I’ll guide you...

Data analysts usually have their own analytics platforms where they sculpt raw data from various systems to create insights and...

My grandad used to say, ‘When there is a platform, there is an API.’ The same goes for Adobe Campaign...

There is a possibility to download the latest server release of Adobe Campaign Classic v7. This provides an opportunity to...

Marketing automation is a technology-driven strategy that streamlines, automates, and measures marketing tasks and workflows. It aims to enhance efficiency,...

Sometimes, you will reach a point where you want to upload file resources from a script. Although there are hints...

The process might seem straightforward at first glance—simply refreshing the email delivery content in Salesforce Marketing Cloud should suffice to...

You might have noticed that records are not refreshed automatically, which makes sense. However, there is no refresh button. Here...

When dealing with multiple variants defined within one delivery template featuring dynamic content blocks, stakeholders most likely want to see...

Working with any marketing automation platform, especially Salesforce Marketing Cloud, can provide a great user experience and a sense of...