In this article I will explain all sorts of variables you can come across when working with the tool. Also...

As many of us are aware, automation in the Salesforce Marketing Cloud can only be scheduled to run at minimum...

When you integrate with Google Analytics, marketing cloud will add tags to all your links. When this happens, all dynamic...

As the title says open a case every time you experience issue or some feature you used on another instance...

Data views in Salesforce Marketing Cloud are very handy, when it comes to getting data insights from various sources inside...

If you have field in DE that its value is not always populated for a particular row (customer) and you...

Normally web apps run under the web app user (which is anonymous and has very little to zero rights by...

When the HTML template is used (loading your own HTML code) all the links that use query parameters (?a=b) will...

Are you aware of Salesforce Marketing Cloud’s additional marketing feature known as Campaign? This tool allows you to group similar...

Very recently I have found that when I add any AMPScript function to eg. button URL field SFMC will just...

Whether you change your laptop or want to save actual configuration for your colleagues. You can easily achieve that by...

With majority of the implementations the out of the box center is not sufficient for the client and we are...

I want to gather as much information I have and have it at one place for my future reference and...

On many occasions when handling any form submission single cloud page application is used. This is great as all of...

Double opt in is basically the must have process on any newsletter sign up page in any marketing automation tool....

Easy way to segment your data is to use filtered data extension. Here we can use user interface to set...

Email marketing automation has become a crucial aspect of every campaign manager’s day-to-day work. Whether you’re using any email marketing...

Have you ever wondered how to implement DKIM in Adobe Campaign Classic, look no further here is how you can...

If you have Redirect function inside the try catch block, either as mixture of SSJS with AMPScript or only in...

Data extension column names with _dat, _call, _from, _join suffix will fail to validate, due to using old style JOIN...

If you’re using Email Studio in Salesforce Marketing Cloud and receive an ‘Error: updating filter’ message when creating a new...

Last time we implemented recaptcha for this blog that is build on WordPress CMS. You can read the article here....