Our Mighty Collection of Articles

HubSpot confirms May 12 outage after database impairment; service restored the same day

HubSpot experienced a brief outage on May 12, 2026 that made the platform unavailable for some users, attributing…

How to Install Mautic Step by StepPremium

Installing Mautic step by step comes down to 6 practical jobs: verify the server requirements, prepare the web…

What Is Mautic and How Does This Open-Source Marketing Automation Platform Work?

Mautic is an open-source marketing automation platform used to manage contacts, segmentation, campaigns, and customer communications from one…

Ilaria buys HubSpot partner Concentrate to expand ANZ services footprint

The main development on May 11, 2026 is Ilaria’s acquisition of Concentrate, a long‑standing HubSpot Solutions Partner based…

How Does Segmentation Work in Adobe Journey Optimizer

The main difference between segmentation in Adobe Journey Optimizer and generic list building is that it runs on…

Macquarie cuts HubSpot to Neutral as AI go‑to‑market risk takes center stage

Macquarie downgraded HubSpot to Neutral on May 11, 2026, pointing to growth concerns as the company pivots its…

Merck Animal Health Picks Salesforce Agentforce Life Sciences to Unify Vet, Pet Owner, and Farm Data

Animal health is one of the more structurally complex industries to manage with a CRM. Your customers span…

Salesforce Agentforce Operations Targets the Back Office with AI Blueprints and Autonomous Process Coordination

For years, the standard critique of enterprise CRM went like this: the front office gets the shiny tools,…

Salesforce Connections 2026 Preview: What Marketing Cloud Engagement Marketers Need to Know Before CNX

With less than a month to go before Salesforce Connections 2026, marketers are gearing up for what promises…

Adobe Launches AJO B2B Edition Prime: A Marketo-Powered Entry Tier for B2B Marketers

Adobe has unveiled Adobe Journey Optimizer B2B Edition Prime, a new lower-cost entry point into its AI-powered B2B…

HubSpot Q1 2026 Earnings Preview: AI Agent Momentum and 21% Revenue Growth Expected on May 7

HubSpot ($HUBS) is set to report its first quarter 2026 financial results on Thursday, May 7, 2026, after…

50 Salesforce Marketing Cloud AMPscript examplesPremium

Last time, we created 50 SQL examples and 25 SSJS examples (only 25 because I couldn’t think of…

How to Set Up Adobe Journey Optimizer

The main steps to set up Adobe Journey Optimizer are: grant access and complete admin configuration, connect data…

How to Create Journeys in Adobe Journey Optimizer

The fastest way to create journeys in Adobe Journey Optimizer is to pick an entry (event or audience),…

What Is Adobe Journey Optimizer (AJO) and How Does It Work?

The main point of Adobe Journey Optimizer is that it’s a real-time journey orchestration and messaging platform that…

How to Build Campaigns in Marketo Engage

The fastest way to build campaigns in Marketo Engage is to combine Programs for structure and tracking with…

Salesforce Hosted MCP Servers are available

Salesforce confirmed this week that its Hosted MCP Servers have reached general availability, marking a production-ready milestone for…

Reddit and HubSpot Launch Public Beta Integration for Social CRM Workflows

Reddit and HubSpot have launched a public beta integration that brings Reddit community management directly into HubSpot’s Marketing…

What Is Lead Scoring in Marketo?

The main difference between “lead scoring” in general and “lead scoring in Marketo” is that Marketo turns your…

What Is a Smart List in Marketo and How Does It Work?

A Smart List in Marketo is a dynamic, saved query that defines who qualifies for a program, campaign,…