Adobe Campaign Classic tips
ACC Tips & Tricks, Adobe Campaign, Marketing Automation

Adobe Campaign Classic Download

less than a minute read

There is a possibility to download the latest server release of Adobe Campaign Classic v7. This provides an opportunity to set up a sandbox environment for learning purposes. You can find all the files along with the client console installation under the software distribution. The only requirement is to have your Adobe ID linked to […]

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Mastering Marketing Automation: From Data to Engagement
Marketing Automation

Marketing Automation cycle

6 minutes read

Marketing automation is a technology-driven strategy that streamlines, automates, and measures marketing tasks and workflows. It aims to enhance efficiency, personalize customer experiences, and drive results by utilizing software platforms and technologies to automate repetitive tasks and nurture leads through the sales funnel. Marketing automation is a multifaceted process comprised of four essential steps. First […]

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Adobe Campaign Classic Automate Publishing File Resources With Workflow
Adobe Campaign, Marketing Automation

Automate file resources upload with a workflow

2 minutes read

Sometimes, you will reach a point where you want to upload file resources from a script. Although there are hints on the Experience League, even with those, this problem has caused me some troubles. However, challenges and troubles are what I seek. I have decided to map this functionality, which can become handy once in […]

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Salesforce Marketing Cloud Tips
Journey builder, Marketing Automation, Salesforce Marketing Cloud, SFMC Tips & Tricks

Refresh Delivery in Transactional Journey

1 minute read

The process might seem straightforward at first glance—simply refreshing the email delivery content in Salesforce Marketing Cloud should suffice to receive the updated email contents. However, there’s more to consider. Salesforce Marketing Cloud utilizes server-side caching, which may display outdated content. Understanding when the cache refreshes isn’t always clear. In scenarios where immediate changes are […]

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Salesforce Marketing Cloud Tips
Marketing Automation, Salesforce Marketing Cloud, SFMC Tips & Tricks

How to refresh data extension records

1 minute read

You might have noticed that records are not refreshed automatically, which makes sense. However, there is no refresh button. Here are some helpful tips I’ve discovered on how to refresh records within the data extension while it’s open. Email studio In email studio it is failry easy you simply navigate to another folder and return […]

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Adobe Campaign Classic tips
ACC Tips & Tricks, Adobe Campaign, Marketing Automation

Add content variation to the proof subject

1 minute read

When dealing with multiple variants defined within one delivery template featuring dynamic content blocks, stakeholders most likely want to see proofs for each variant. To enhance readability in their mailbox, I tend to add the email variant to the subject line. A simple solution, similar to what we shown you when using salesforce marketing cloud […]

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Top 5 SFMC tips
Marketing Automation, Salesforce Marketing Cloud, SFMC Tips & Tricks

The Top 5 Stress-Busting Tips I have Learnt

3 minutes read

Working with any marketing automation platform, especially Salesforce Marketing Cloud, can provide a great user experience and a sense of accomplishment. However, it can also entail many stressful hours dedicated to solving seemingly easy issues. Here are my top 5 tips that made my daily work less stressed and saved me lots of cursing this […]

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Salesforce Marketing Cloud Tips
Marketing Automation, Salesforce Marketing Cloud, SFMC Tips & Tricks

Use client-side JavaScript in content block

1 minute read

Recently, I attempted to reference a content block from a cloud page that contained client-side JavaScript, and to my surprise, Salesforce Marketing Cloud removed it entirely. It looks like certain hook that triggers when you save your content block doesn;t like client side scripts and are completely removed like comments are when a executable program […]

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Adobe Campaign Classic tips
ACC Tips & Tricks, Adobe Campaign, Marketing Automation

Proof Email Template for Multiple Variants

1 minute read

Imagine having to proof all the possible variants of a delivery template, where there could be numerous end variations. How can we effectively proof such an email template? There is a simple yet powerful workaround for proofing all the variants, and here’s how to achieve it: Moreover, to differentiate between variations, you can include your […]

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