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In the world of marketing automation, it’s essential to know whether workflows, campaign and technical, are functioning correctly and without errors. If they do fail, receiving notifications of such events...
Sometimes you might be tasked with finding when a particular operator logged into the Adobe Campaign Classic rich client, even if you do not have access to the actual application...
Today, I will set up a development environment for testing any SSJS or AMPScript directly from Visual Studio Code with the use of the SSJS Manager extension. It is still...
In today’s fast-paced digital world, businesses are constantly seeking innovative ways to boost their marketing efforts and enhance efficiency. As the owner of a marketing automation agency with over a...
One innovative way to enhance engagement and provide value is by integrating iCalendar (.ics) events into your email campaigns. Whether you’re hosting webinars, conferences, or any significant event, offering a...
In the fast-paced digital landscape, marketing automation emerges as a revolutionary force, propelling businesses to new heights. It’s not just a tool; it’s a transformation. A staggering 76% of forward-thinking...
Is a new era approaching? Are we on the brink of using AI as an alternative to Google, thereby establishing a new norm where we “GPT-ed” a topic? With the...
In Salesforce Marketing Cloud (SFMC), Cloud Pages are commonly used for developing and testing scripts. But once these pages are published, they become accessible to anyone, which can pose a...
Another series of troubleshooting automations in Salesforce Marketing Cloud. I will regurarly add any new additions that I have already resolved and spend great deal of time and life energy....
Let me show you the essentials I use in my day-to-day adventures with Salesforce Marketing Cloud. As we dive into this blog, I’ll share key insights and strategies that have...
Companies face significant challenges when it comes to managing data silos within their CRM systems, Which hinders their ability to make informed decisions and develop effective strategies based on data....
When you go hiking, it’s crucial to always take essentials with you to stay prepared for any situation that may arise. This is similar to working with Adobe Campaign Classic...
Exporting data deltas from a marketing automation platform like Salesforce Marketing Cloud has been a widely discussed topic. I’ve seen numerous approaches to tackling this challenge. In this post, we’ll...
I was recently asked about the purpose of a checkbox, and believe it or not, it turned out to be the function I thought was missing in Adobe Campaign Classic...
When the time comes, you will find yourself in a situation where you would like to set up query builder condition expressions as dynamic values. We can achieve this and...
