Our Mighty Collection of Articles

What Is WSProxy in Salesforce Marketing Cloud Engagement?

WSProxy in Salesforce Marketing Cloud Engagement is a native server-side JavaScript wrapper around the SOAP API that supports…

Bank of America reinstates Salesforce at Underperform with $160 target on AI monetization doubts

Bank of America turned negative on Salesforce on May 18, 2026, reinstating coverage at Underperform with a $160…

What Is an Operator in Adobe Campaign Classic?

The main difference between an operator and every other security concept in Adobe Campaign Classic is that an…

HubSpot launches free AEO Sensor to track AI answer‑engine volatility

On May 14, 2026, HubSpot launched AEO Sensor, a free public dashboard that tracks how AI answer engines…

How to Integrate Mautic with WordPress

Integrating Mautic with WordPress means connecting three pieces – API authentication, site tracking, and form capture – so…

HubSpot Elite Partner OneMetric opens Dubai office to accelerate MENA CRM projects

On May 15, 2026, HubSpot Elite Partner OneMetric opened a new office inside Dubai Digital Park to serve…

What Are Contacts in Mautic and How Does Contact Tracking Work?

Contacts in Mautic are the person records that hold profile data and engagement history, while contact tracking is…

How Does Email Tracking Work in Mautic?

Mautic email tracking works through 2 signals – a hidden pixel that records opens and click tracking that…

What Is Mobile Studio in Salesforce Marketing Cloud Engagement?

Mobile Studio in Salesforce Marketing Cloud Engagement is the mobile messaging workspace used to manage SMS, push notifications,…

How to Configure Cron Jobs in Mautic

Configuring cron jobs in Mautic means scheduling the core console commands in the right order so segments refresh,…

What Are Segments in Mautic and How Do They Work?

Mautic segments are contact groups that work in two modes: manual lists and rule-based audiences. That difference matters…

HubSpot confirms May 12 outage after database impairment; service restored the same day

HubSpot experienced a brief outage on May 12, 2026 that made the platform unavailable for some users, attributing…

How to Install Mautic Step by StepPremium

Installing Mautic step by step comes down to 6 practical jobs: verify the server requirements, prepare the web…

What Is Mautic and How Does This Open-Source Marketing Automation Platform Work?

Mautic is an open-source marketing automation platform used to manage contacts, segmentation, campaigns, and customer communications from one…

Ilaria buys HubSpot partner Concentrate to expand ANZ services footprint

The main development on May 11, 2026 is Ilaria’s acquisition of Concentrate, a long‑standing HubSpot Solutions Partner based…

How Does Segmentation Work in Adobe Journey Optimizer

The main difference between segmentation in Adobe Journey Optimizer and generic list building is that it runs on…

Macquarie cuts HubSpot to Neutral as AI go‑to‑market risk takes center stage

Macquarie downgraded HubSpot to Neutral on May 11, 2026, pointing to growth concerns as the company pivots its…

Merck Animal Health Picks Salesforce Agentforce Life Sciences to Unify Vet, Pet Owner, and Farm Data

Animal health is one of the more structurally complex industries to manage with a CRM. Your customers span…

Salesforce Agentforce Operations Targets the Back Office with AI Blueprints and Autonomous Process Coordination

For years, the standard critique of enterprise CRM went like this: the front office gets the shiny tools,…

Salesforce Connections 2026 Preview: What Marketing Cloud Engagement Marketers Need to Know Before CNX

With less than a month to go before Salesforce Connections 2026, marketers are gearing up for what promises…