SFMC tips and tricks
Marketing Automation, Salesforce Marketing Cloud, SFMC Tips & Tricks

Open a case with salesforce support

less than a minute read

As the title says open a case every time you experience issue or some feature you used on another instance and now is gone. Why open a case? For example when you automation fails with detailed error “Error has occurred”. Simple solution is to “open a case”. Support will tell you exactly what happened. You […]

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SFMC tips and tricks
Marketing Automation, Salesforce Marketing Cloud, SFMC Tips & Tricks

Data views for transactional emails

1 minute read

Data views in Salesforce Marketing Cloud are very handy, when it comes to getting data insights from various sources inside the platform. I will give you a quick start on how to get data insights for you transactional emails using data views. We will use data from _Sent, _Job, and _Subscriber view s.TriggererSendDefinitionObjectID – object […]

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SFMC tips and tricks
Marketing Automation, Salesforce Marketing Cloud, SFMC Tips & Tricks

NULL value comparison in IF statement

less than a minute read

If you have field in DE that its value is not always populated for a particular row (customer) and you test field value against any value cloud page will throw an 500 – internal server error. To fix this, you will simply need to add another AND-condition to test field value for NULL with NOT […]

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Adobe campaign tips and tricks
ACC Tips & Tricks, Adobe Campaign, Marketing Automation

Escalate any user rights to admin

1 minute read

Normally web apps run under the web app user (which is anonymous and has very little to zero rights by default) and for certain operations you would need to require to grant additional access, or even grant full admin. To grant full admin for web app user is not solution to go with. Instead I […]

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SFMC tips and tricks
Marketing Automation, Salesforce Marketing Cloud, SFMC Tips & Tricks

Invalid links in email template

1 minute read

When the HTML template is used (loading your own HTML code) all the links that use query parameters (?a=b) will resolve to invalid links when they redirect upon user click. This happens when web analytics UTM tags are being attached to the delivery. To resolve this issue all the links with additional query parameters has […]

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Link campaign to the delivery send in salesforce marketing cloud
Salesforce Marketing Cloud

Link campaign to delivery send

3 minutes read

Are you aware of Salesforce Marketing Cloud’s additional marketing feature known as Campaign? This tool allows you to group similar journeys together, providing greater organization for your marketing activities. However, one drawback is that the campaign information is not available in the data views. While waiting for a fix from Salesforce, you can establish a […]

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Adobe campaign tips and tricks
ACC Tips & Tricks, Adobe Campaign, Marketing Automation

Export connection strings from console

less than a minute read

Whether you change your laptop or want to save actual configuration for your colleagues. You can easily achieve that by taking all connection strings as XML. ims – connection over adobe id SSO Also similar approach is to directly change the connection string file nlclient_cnx.xml that is located under your local AppData folder. To quickly […]

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preference center
Marketing Automation, Salesforce Marketing Cloud

Multi-cloud contact preference center

5 minutes read

With majority of the implementations the out of the box center is not sufficient for the client and we are tasked to build custom preference center for them. We can assume that the preference center is only applicable for known subscribers most likely coming from email communication.  When we send email in salesforce marketing cloud, […]

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