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Data views in Salesforce Marketing Cloud are very handy, when it comes to getting data insights from various sources inside the platform. I will give you a quick start on...

If you have field in DE that its value is not always populated for a particular row (customer) and you test field value against any value cloud page will throw...

Normally web apps run under the web app user (which is anonymous and has very little to zero rights by default) and for certain operations you would need to require...

When the HTML template is used (loading your own HTML code) all the links that use query parameters (?a=b) will resolve to invalid links when they redirect upon user click....

Are you aware of Salesforce Marketing Cloud’s additional marketing feature known as Campaign? This tool allows you to group similar journeys together, providing greater organization for your marketing activities. However,...

Very recently I have found that when I add any AMPScript function to eg. button URL field SFMC will just ignore everything that follows after the first occurrence of the...

Whether you change your laptop or want to save actual configuration for your colleagues. You can easily achieve that by taking all connection strings as XML. ims – connection over...

With majority of the implementations the out of the box center is not sufficient for the client and we are tasked to build custom preference center for them. We can...

I want to gather as much information I have and have it at one place for my future reference and for others to learn what can be possible with the...

On many occasions when handling any form submission single cloud page application is used. This is great as all of error handling, form submission and processing is on one page...

Double opt in is basically the must have process on any newsletter sign up page in any marketing automation tool. This will help you to establish cleaner email list of...

Easy way to segment your data is to use filtered data extension. Here we can use user interface to set up conditions as we like. When you want to add...

Email marketing automation has become a crucial aspect of every campaign manager’s day-to-day work. Whether you’re using any email marketing automation platform, understanding the fundamentals is essential. This guide covers...

With creating your own WordPress theme you will have to style comment section. For that purpose you will have to add a bit of own styling. In my case I...

Have you ever wondered how to implement DKIM in Adobe Campaign Classic, look no further here is how you can do it. Implementing DKIM for Adobe Campaign Classic, gave many...