Google Analytics Integration: broken links

Not too long ago, Google reCAPTCHA officially became part of Google Cloud. If you’ve been using the older reCAPTCHA implementation, you might have noticed that it suddenly stopped working — without much warning. The migration introduced new endpoints, API keys ...

In today’s fast-paced digital world, businesses are constantly seeking innovative ways to boost their marketing efforts and enhance efficiency. As the owner of a marketing automation agency with over a decade of experience working for IT corporations—eight of which were ...

I recently discovered that when querying data views, case sensitivity in column names doesn’t make a difference; it consistently picks up the column when named correctly. Let’s explore where else column case sensitivity doesn’t play a significant role. First let’s ...

Recently, I attempted to reference a content block from a cloud page that contained client-side JavaScript, and to my surprise, Salesforce Marketing Cloud removed it entirely. It looks like certain hook that triggers when you save your content block doesn;t ...

Today, I will set up a development environment for testing any SSJS or AMPScript directly from Visual Studio Code with the use of the SSJS Manager extension. It is still under development, with many more features planned. Let’s see what ...

If you have ever experienced troubles when referring to your content block within another resource, either an email template or a cloud page, using ContentBlockBy AMPScript functions, I will show you a hopefully better way to include your snippets in ...

Reading time indicators have become a common UX feature on blogs and news sites, but they can be just as valuable in email marketing. In this article, I’ll show you how to build one for your email campaigns using SSJS ...

Duplicate contacts in Salesforce Marketing Cloud Engagement (SFMC) usually do not start with one big mistake. They build up from small, repeatable patterns: a subscriber key that changes between systems, a Contact Builder model that is not enforced consistently, import ...