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Google Analytics Integration: broken links
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Google Analytics Integration: broken links

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When you integrate with Google Analytics, marketing cloud will add tags to all your links. When this happens, all dynamic links will be broken.

Links that are defined programmatically as variable, field or attribute with GA integrated will look as if the tracking link also appends google analytics tags. This will make such link not behave the way we would expected

https://example.com?qs=346cfddaac52baf7865cb0f27d25ff46?utm_medium=email...

Good practice is to wrap all links that are created dynamically in the function RedirectTo

%%[
SET @link = "https://google.com/search?q=martechnotes"
]%%
%%=RedirectTo(v(@link)))=%%

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Marcel Szimonisz Platinum

Marcel Szimonisz

Marketing Automation Consultant

I specialize in solving marketing technology challenges, automating processes, and turning ideas into practical solutions with Salesforce Marketing Cloud and Adobe Campaign. Through MarTechNotes, I share technical guides and insights that make complex topics easier to understand

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