Our Mighty Collection of Articles

Does Salesforce Marketing Cloud Next Support AMPscript?

Yes – Salesforce Marketing Cloud Next now supports AMPscript, so teams can bring dynamic personalization and data lookups…

What Is Marketo Engage and How Does It Work?

The main value of Marketo Engage is that it turns messy B2B marketing operations into repeatable systems in…

What Are Prospects in Pardot and How Do They Work?

The main difference between a Prospect in Pardot (Account Engagement) and a Lead or Contact in Salesforce is…

How to Build Engagement Studio Programs in Pardot

Engagement Studio programs in Pardot (Account Engagement) are built by combining a clear entry list with a visual…

What Is Lead Scoring and Grading in Pardot?

The main difference between lead scoring and grading in Pardot is that scoring measures engagement, while grading measures…

Adobe Marketing Agent Goes Live in Microsoft 365 Copilot and Enters Beta Across Claude, ChatGPT and Gemini

Adobe has taken a major step toward embedding its marketing intelligence directly into the tools teams use every…

What Are Lists in Pardot (Static vs Dynamic)?

Pardot lists come in two types – static and dynamic – and they differ primarily in 3 areas:…

How to Schedule Dashboards and Reports in Salesforce

Salesforce lets you build surprisingly powerful reports and dashboards natively, no external BI tool required. But there’s a…

How to Set Up Salesforce Marketing Cloud Account Engagement (Pardot)

Setting up Salesforce Marketing Cloud Account Engagement (Pardot) correctly comes down to 3 things: aligning CRM data and…

What Is Salesforce Marketing Cloud Account Engagement (Pardot) and How Does It Work?

Salesforce Marketing Cloud Account Engagement (formerly Pardot) is a B2B marketing automation platform built to capture prospect activity,…

What Are Lists in HubSpot and How Do They Work?

The main difference between a spreadsheet list and a HubSpot list is that HubSpot lists are built from…

How to Automate Lead Assignment in HubSpot

Automating lead assignment in HubSpot comes down to 3 building blocks: a consistent “owner” field on the right…

How to Set Up HubSpot CRM Step by Step

The main difference between a clean HubSpot CRM setup and a messy one is whether your data model,…

HubSpot’s Outcome-Based AI Pricing Earns Analyst Nod as Macquarie Holds $350 Target

HubSpot’s gamble on outcome-based pricing for its Breeze AI agents cleared its first major Wall Street test this…

How to Segment Contacts in HubSpot CRM

The main difference between “tagging” contacts and actually segmenting them in HubSpot CRM is that segmentation creates a…

How to Create a Sales Pipeline in HubSpot

Creating a sales pipeline in HubSpot comes down to 3 practical choices: how you want deals segmented (one…

What Are Contacts, Companies, and Deals in HubSpot?

The main difference between contacts, companies, and deals in HubSpot is what they represent in your CRM: contacts…

Adobe Unveils CX Enterprise Coworker at Summit 2026: Agentic AI Gets Its Own Teammate

On April 20, 2026, at Adobe Summit 2026 in Las Vegas, Adobe introduced CX Enterprise Coworker, a fully…

What Is a Cloud Page in Salesforce Marketing Cloud Engagement?

A Cloud Page in Salesforce Marketing Cloud Engagement is a hosted web page you build and publish inside…

Salesforce Summer ’26 Release Notes Drop: What Admins and Marketers Need to Know Today

Salesforce’s Summer ’26 release notes are live as of today, April 22, kicking off the now-familiar pre-release scramble:…