Salesforce Marketing Cloud Engagement’s REST API is the fastest way to automate the work you normally do by…
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Syncing data between Salesforce CRM and Salesforce Marketing Cloud is the difference between “we sent an email” and…
Marketing Cloud Connect is the native Salesforce integration that links Salesforce Marketing Cloud (SFMC) with Salesforce Sales Cloud…
Designing scalable Data Extensions in Salesforce Marketing Cloud is mostly about preventing future pain: slow query activities, brittle…
Publication Lists and Suppression Lists in Salesforce Marketing Cloud (SFMC) both affect who receives email, but they solve…
A data model is how you organize your data and connect it to your contacts. In Salesforce Marketing…
Contact Builder lets you manage contacts and define how their data connects across data extensions and messaging channels.…
Building reliable Automation Studio workflows in Salesforce Marketing Cloud (SFMC) is less about clicking through a canvas and…
If you’ve worked in Salesforce Marketing Cloud Engagement long enough, you’ve probably accumulated hundreds, or even thousands, of…
Using Data Views in Salesforce Marketing Cloud (SFMC) is the fastest way to build reliable reporting when you…
Customer relationship management sounds simple – until you’re in a project meeting and people start using the same…
Duplicate contacts in Salesforce Marketing Cloud Engagement (SFMC) usually do not start with one big mistake. They build…
A send classification combines a sender profile, delivery profile, and commercial or transactional classification into a reusable configuration…
Automation Studio in Salesforce Marketing Cloud Engagement is the platform’s workhorse for running repeatable, scheduled marketing operations: importing…
Generating barcodes and QR codes in Salesforce Marketing Cloud Engagement (SFMCE) is one of those “small” capabilities that…
Data Views are system-managed tables that expose tracking, subscriber, journey, and automation information. You query them with SQL…
Salesforce Marketing Cloud Engagement integrations fail in a very specific, very avoidable way: the OAuth client secret expires,…
Journey Builder in Salesforce Marketing Cloud Engagement is designed to orchestrate customer interactions across channels using a visual…
A heavily “customized” Salesforce org rarely suffers from lack of features. The real issue is accumulated entropy –…
It wasn’t my first time working with marketing campaign builders that go beyond simple actions and conditions, so…






