Dashboard

AI is already becoming a useful part of Salesforce Marketing Cloud development. Developers can use it to write and review SQL, understand AMPscript and SSJS, troubleshoot errors, and work through different development problems. The interesting part is what happens when ...

Marketing Cloud Next and Marketing Cloud Engagement differ primarily in 4 areas: architecture, data foundation, campaign workflow, and platform maturity. Marketing Cloud Engagement is the established execution platform many teams use for Journey Builder, Data Extensions, Automation Builder, and channel ...

On September 1, 2026, TD Cowen raised its HubSpot price target to $285 from $220 while keeping a Hold rating, making HubSpot’s September 17 Analyst Day the next clear test for its AI pricing and go-to-market reset. The move is ...

MCP (Model Context Protocol) is an open standard introduced by Anthropic that allows AI applications to connect to external tools, data sources and services through a common interface. Instead of building a separate custom integration every time an AI application ...

Salesforce work has a funny pattern: you can be doing solid admin or dev work for months, but the moment a project hits a hiring manager’s desk, they want fast proof you can deliver. That’s where Salesforce certification can accelerate ...

The main difference between contacts, companies, and deals in HubSpot is what they represent in your CRM: contacts are individual people, companies are the organizations those people work for, and deals are the revenue opportunities you move through a pipeline. ...

For years, the standard critique of enterprise CRM went like this: the front office gets the shiny tools, and the back office gets more spreadsheets. Salesforce’s answer to that is Agentforce Operations, launched April 29. The product takes the same ...

The main development is that HubSpot has appointed Jerry Dischler-longtime Google ads executive-to its board, a governance change effective August 5, 2026 that came back into focus on August 11, 2026 as investors reassessed the company’s near‑term AI strategy. HubSpot ...

Have you ever wondered how to add new button with custom functionality to form view. I will show you step by step how to do it. In my example I will create signatures used in email campaigns, which will be ...

The main difference between segmentation in Adobe Journey Optimizer and generic list building is that it runs on Adobe Experience Platform, evaluates audiences in either streaming or batch mode, and feeds audience qualification directly into journeys, campaigns, and personalization. This ...