Tag: Data Cloud

Data Cloud refers to a cloud-based system that brings data from multiple sources into a connected environment, including customer, account, transaction, engagement, or device records.

In Salesforce, Data Cloud ingests and models information, resolves identities, and combines related records into unified individual profiles for a consistent view across sources.

Common uses include building segments, analyzing activity, and activating selected audiences in marketing or other workflows. Rules may use attributes, behaviors, relationships, and eligibility.

Related concepts include data integration, identity resolution, data modeling, customer data platforms, audience activation, data quality, permissions, and governance.