Tag: Contacts

Contacts are person records used to identify and organize individuals in a marketing database. In Salesforce Marketing Cloud, a contact is commonly associated with a Contact Key, which provides a consistent identifier across channels and data extensions.

Contact data may include profile attributes, subscription details, and engagement history. Contact Builder relates information across sources, while data extensions store structured data used for segmentation, personalization, and journeys.

Contacts are used in Journey Builder and other Marketing Cloud activities to select audiences, send messages, update records, and track interactions. Contact management includes imports, updates, suppression, and duplicate handling.

Related terms include subscribers, leads, customer records, contact keys, data extensions, audiences, segmentation, and identity resolution.