Tag: Email Marketing

Email Marketing is the practice of using email to communicate with a defined audience for informational, relationship-building, or commercial purposes. It includes one-time campaigns and automated messages.

It covers planning, creating, sending, and evaluating messages for subscribers or customers. Common activities include audience segmentation, consent management, list maintenance, and testing subject lines or content.

Its purpose may be to share updates, support customer journeys, promote products or services, or encourage actions such as purchases. Related terms include email campaigns, newsletters, lifecycle marketing, automation, personalization, and transactional email.