Tag: Journeys

Journeys are automated, rule-based customer experiences, in Salesforce Marketing Cloud Engagement, that move contacts or profiles through a planned sequence of messages and interactions. In Salesforce Marketing Cloud Engagement, a journey can begin with an audience, data extension, or event.

The purpose of a journey is to coordinate timely communication. Its flow may include messages, waits, decision splits, data updates, and exit criteria, allowing contacts to take different paths based on behavior, attributes, or eligibility.

Common uses include onboarding, follow-up, renewals, and other lifecycle programs. Related terms include journey orchestration, customer journey, entry source, branching, re-entry, and contact suppression.