Tag: Data model

A Data model describes how a system organizes records, fields, and relationships so information can be stored and used consistently.

It matters because object choices and connections affect mapping, segmentation, reporting, automation, and customer history.

These articles explain Salesforce Data Cloud objects and CRM mapping, including how identity and contact details are separated.

They also clarify Pardot prospects and HubSpot contacts, companies, deals, and associations, helping readers understand where data belongs.