In today’s fast-paced digital world, businesses are constantly seeking innovative ways to boost their marketing efforts and enhance efficiency. As the owner of a marketing automation agency with over a...

I recently discovered that when querying data views, case sensitivity in column names doesn’t make a difference; it consistently picks up the column when named correctly. Let’s explore where else...

Working with marketing automation platforms for almost a decade and over 4 with salesforce marketing cloud have taught me valuable lessons on how to approach problems we all face in...

My grandad used to say, ‘When there is a platform, there is an API.’ The same goes for Adobe Campaign Classic, which was equipped with its own programmable interface. With...

If you’re familiar with Adobe Campaign Classic, you may have noticed that it utilizes the SOAP (Simple Object Access Protocol) API. We live in an age where REST is taking...

Have you ever wondered how to implement DKIM in Adobe Campaign Classic, look no further here is how you can do it. Implementing DKIM for Adobe Campaign Classic, gave many...

Message Digest 5 (MD5) is a hash function used for data integrity, but it is not suitable for security-critical applications. It has found use for various applications, one of which...

One innovative way to enhance engagement and provide value is by integrating iCalendar (.ics) events into your email campaigns. Whether you’re hosting webinars, conferences, or any significant event, offering a...