Working with marketing automation platforms for almost a decade and over 6 with salesforce marketing cloud have taught…
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There’s nothing groundbreaking here, just another routine installation of WordPress on Ubuntu from scratch on a hosted VPS.…
One of the common challenges that professionals encounter when working with Adobe Campaign Classic is dealing with SSL…
When using the intersection activity, you can prepare yourself for a lot of headaches, as the activity is…
Recently, I came across a really interesting issue while sending a proof in Salesforce Marketing Cloud. We use…
When extracting data from Data Extensions in Salesforce Marketing Cloud Automation Studio, you can set the desired output…
As Salesforce Marketing Cloud consultants, we experience a variety of issues, some interesting and others very time-consuming. One…
To effectively leverage any advanced marketing automation platform, understanding its personalization language is essential. In Salesforce Marketing Cloud,…
In the world of marketing automation, it’s essential to know whether workflows, campaign and technical, are functioning correctly…
Sometimes you might be tasked with finding when a particular operator logged into the Adobe Campaign Classic rich…
Today, I will set up a development environment for testing any SSJS or AMPScript directly from Visual Studio…
In today’s fast-paced digital world, businesses are constantly seeking innovative ways to boost their marketing efforts and enhance…
One innovative way to enhance engagement and provide value is by integrating iCalendar (.ics) events into your email…
In the fast-paced digital landscape, marketing automation emerges as a revolutionary force, propelling businesses to new heights. It’s…
Is a new era approaching? Are we on the brink of using AI as an alternative to Google,…
In Salesforce Marketing Cloud (SFMC), Cloud Pages are commonly used for developing and testing scripts. But once these…
Another series of troubleshooting automations in Salesforce Marketing Cloud. I will regurarly add any new additions that I…
Let me show you the essentials I use in my day-to-day adventures with Salesforce Marketing Cloud. As we…
Companies face significant challenges when it comes to managing data silos within their CRM systems, Which hinders their…
When you go hiking, it’s crucial to always take essentials with you to stay prepared for any situation…






















