Author: Marcel Szimonisz

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Marketing Automation Consultant

3,799 pts 472 articles 329.7k views

I specialize in solving marketing technology challenges, automating processes, and turning ideas into practical solutions with Salesforce Marketing Cloud and Adobe Campaign. Through MarTechNotes, I share technical guides and insights that make complex topics easier to understand

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Adobe Marketo Engage May 1, 2026

How to Build Campaigns in Marketo Engage

The fastest way to build campaigns in Marketo Engage is to combine Programs for structure and tracking with Smart Campaigns for automation, then configure audience (Smart List), actions…

By Marcel Szimonisz 6 min read 469 views

Salesforce Marketing Cloud Next Apr 30, 2026

Salesforce Hosted MCP Servers are available

Salesforce confirmed this week that its Hosted MCP Servers have reached general availability, marking a production-ready milestone for the Model Context Protocol (MCP) capability it first piloted in…

By Marcel Szimonisz 3 min read > 999 views

HubSpot Apr 30, 2026

Reddit and HubSpot Launch Public Beta Integration for Social CRM Workflows

Reddit and HubSpot have launched a public beta integration that brings Reddit community management directly into HubSpot’s Marketing Hub – letting marketers publish, monitor, and engage with subreddits…

By Marcel Szimonisz 3 min read 463 views

Adobe Marketo Engage Apr 30, 2026

What Is Lead Scoring in Marketo?

The main difference between “lead scoring” in general and “lead scoring in Marketo” is that Marketo turns your scoring rules into real-time, field-level updates that flow through Smart…

By Marcel Szimonisz 6 min read 621 views

Adobe Marketo Engage Apr 29, 2026

What Is a Smart List in Marketo and How Does It Work?

A Smart List in Marketo is a dynamic, saved query that defines who qualifies for a program, campaign, email, segment, or report, and it updates automatically as data…

By Marcel Szimonisz 9 min read 537 views

Salesforce Marketing Cloud Next Apr 29, 2026

Does Salesforce Marketing Cloud Next Support AMPscript?

Yes – Salesforce Marketing Cloud Next now supports AMPscript, so teams can bring dynamic personalization and data lookups into the new email experience without rebuilding everything from scratch.…

By Marcel Szimonisz 4 min read 829 views

Adobe Marketo Engage Apr 29, 2026

What Is Marketo Engage and How Does It Work?

The main value of Marketo Engage is that it turns messy B2B marketing operations into repeatable systems in 3 areas: capturing and enriching lead data, automating cross-channel engagement,…

By Marcel Szimonisz 8 min read > 999 views

Salesforce Marketing Cloud Account Engagement Apr 28, 2026

What Are Prospects in Pardot and How Do They Work?

The main difference between a Prospect in Pardot (Account Engagement) and a Lead or Contact in Salesforce is that the Prospect is the marketing-side person record: it’s where…

By Marcel Szimonisz 9 min read 629 views

Salesforce Marketing Cloud Account Engagement Apr 28, 2026

How to Build Engagement Studio Programs in Pardot

Engagement Studio programs in Pardot (Account Engagement) are built by combining a clear entry list with a visual flow of emails, waits, and branching logic so prospects are…

By Marcel Szimonisz 7 min read 374 views

Salesforce Marketing Cloud Account Engagement Apr 28, 2026

What Is Lead Scoring and Grading in Pardot?

The main difference between lead scoring and grading in Pardot is that scoring measures engagement, while grading measures fit. In practice, teams need both because a “hot” lead…

By Marcel Szimonisz 9 min read 400 views

Marketing Automation Apr 27, 2026

Adobe Marketing Agent Goes Live in Microsoft 365 Copilot and Enters Beta Across Claude, ChatGPT and Gemini

Adobe has taken a major step toward embedding its marketing intelligence directly into the tools teams use every day. Following announcements at Adobe Summit 2026, the Adobe Marketing…

By Marcel Szimonisz 3 min read 454 views

Salesforce Marketing Cloud Account Engagement Apr 27, 2026

What Are Lists in Pardot (Static vs Dynamic)?

Pardot lists come in two types – static and dynamic – and they differ primarily in 3 areas: how prospects qualify for membership, how membership stays accurate over…

By Marcel Szimonisz 7 min read 399 views

Salesforce Apr 27, 2026

How to Schedule Dashboards and Reports in Salesforce

Salesforce lets you build surprisingly powerful reports and dashboards natively, no external BI tool required. But there’s a catch most admins discover the hard way: the native schedule…

By Marcel Szimonisz 3 min read 613 views

Salesforce Marketing Cloud Account Engagement Apr 27, 2026

How to Set Up Salesforce Marketing Cloud Account Engagement (Pardot)

Setting up Salesforce Marketing Cloud Account Engagement (Pardot) correctly comes down to 3 things: aligning CRM data and identity, securing sending and tracking domains, and configuring automation and…

By Marcel Szimonisz 8 min read 455 views

Salesforce Marketing Cloud Account Engagement Apr 26, 2026

What Is Salesforce Marketing Cloud Account Engagement (Pardot) and How Does It Work?

Salesforce Marketing Cloud Account Engagement (formerly Pardot) is a B2B marketing automation platform built to capture prospect activity, nurture leads with automated journeys, and sync engagement and lead…

By Marcel Szimonisz 7 min read 771 views

HubSpot Apr 26, 2026

What Are Lists in HubSpot and How Do They Work?

The main difference between a spreadsheet list and a HubSpot list is that HubSpot lists are built from CRM data and can update automatically as that data changes.…

By Marcel Szimonisz 6 min read 318 views

HubSpot Apr 25, 2026

How to Automate Lead Assignment in HubSpot

Automating lead assignment in HubSpot comes down to 3 building blocks: a consistent “owner” field on the right record type, clear routing rules, and a workflow that applies…

By Marcel Szimonisz 6 min read 470 views

HubSpot Apr 24, 2026

How to Set Up HubSpot CRM Step by Step

The main difference between a clean HubSpot CRM setup and a messy one is whether your data model, pipelines, and user permissions are defined before anyone starts importing…

By Marcel Szimonisz 8 min read 532 views

HubSpot Apr 24, 2026

HubSpot’s Outcome-Based AI Pricing Earns Analyst Nod as Macquarie Holds $350 Target

HubSpot’s gamble on outcome-based pricing for its Breeze AI agents cleared its first major Wall Street test this week. Following HubSpot’s April 22 investor webinar tied to its…

By Marcel Szimonisz 3 min read 355 views

HubSpot Apr 24, 2026

How to Segment Contacts in HubSpot CRM

The main difference between “tagging” contacts and actually segmenting them in HubSpot CRM is that segmentation creates a repeatable, rules-based way to find the right people for the…

By Marcel Szimonisz 7 min read 487 views

HubSpot Apr 24, 2026

How to Create a Sales Pipeline in HubSpot

Creating a sales pipeline in HubSpot comes down to 3 practical choices: how you want deals segmented (one pipeline vs multiple), what “done” means at each stage (clear…

By Marcel Szimonisz 6 min read 357 views

HubSpot Apr 23, 2026

What Are Contacts, Companies, and Deals in HubSpot?

The main difference between contacts, companies, and deals in HubSpot is what they represent in your CRM: contacts are individual people, companies are the organizations those people work…

By Marcel Szimonisz 7 min read 745 views

Marketing Automation Apr 23, 2026

Adobe Unveils CX Enterprise Coworker at Summit 2026: Agentic AI Gets Its Own Teammate

On April 20, 2026, at Adobe Summit 2026 in Las Vegas, Adobe introduced CX Enterprise Coworker, a fully agentic AI system designed to plan, orchestrate, and execute customer…

By Marcel Szimonisz 3 min read 731 views

Salesforce Marketing Cloud Engagement Apr 22, 2026

What Is a Cloud Page in Salesforce Marketing Cloud Engagement?

A Cloud Page in Salesforce Marketing Cloud Engagement is a hosted web page you build and publish inside Marketing Cloud, typically used for landing pages, preference centers, and…

By Marcel Szimonisz 9 min read 574 views

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in the category

Adobe Journey Optimizer Oct 13, 2026

Marketing Automation → Salesforce Marketing Cloud Account Engagement

Marketing Automation → Salesforce Marketing Cloud Next

Marketing Automation → Salesforce Marketing Cloud Engagement

Marketing Automation → Adobe Campaign Classic

Marketing Automation → Adobe Journey Optimizer

Marketing Automation → Adobe Marketo Engage

Marketing Automation → Bloomreach

Marketing Automation → Mautic

Customer Relationship Management → Salesforce

Customer Relationship Management → HubSpot

Author: Marcel Szimonisz

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