How Does Email Tracking Work in Mautic?
Mautic email tracking works through 2 signals – a hidden pixel that records opens and click tracking that records link interactions. That matters because the numbers shown in…
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Author: Marcel Szimonisz
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Marketing Automation Consultant
I specialize in solving marketing technology challenges, automating processes, and turning ideas into practical solutions with Salesforce Marketing Cloud and Adobe Campaign. Through MarTechNotes, I share technical guides and insights that make complex topics easier to understand
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What Is Mobile Studio in Salesforce Marketing Cloud Engagement?
Mobile Studio in Salesforce Marketing Cloud Engagement is the mobile messaging workspace used to manage SMS, push notifications, and supported chat-style messaging. It matters because mobile campaigns are…
How to Configure Cron Jobs in Mautic
Configuring cron jobs in Mautic means scheduling the core console commands in the right order so segments refresh, campaigns pick up the right contacts, and campaign actions actually…
What Are Segments in Mautic and How Do They Work?
Mautic segments are contact groups that work in two modes: manual lists and rule-based audiences. That difference matters in real-world use because segment membership decides who belongs in…
HubSpot confirms May 12 outage after database impairment; service restored the same day
HubSpot experienced a brief outage on May 12, 2026 that made the platform unavailable for some users, attributing the disruption to a database impairment and marking it resolved…
How to Install Mautic Step by StepPremium
Installing Mautic step by step comes down to 6 practical jobs: verify the server requirements, prepare the web stack, create the database, run the installer, fix permissions, and…
What Is Mautic and How Does This Open-Source Marketing Automation Platform Work?
Mautic is an open-source marketing automation platform used to manage contacts, segmentation, campaigns, and customer communications from one system. That matters in practice because once a team outgrows…
Ilaria buys HubSpot partner Concentrate to expand ANZ services footprint
The main development on May 11, 2026 is Ilaria’s acquisition of Concentrate, a long‑standing HubSpot Solutions Partner based in New Zealand, to scale HubSpot services across Australia and…
How Does Segmentation Work in Adobe Journey Optimizer
The main difference between segmentation in Adobe Journey Optimizer and generic list building is that it runs on Adobe Experience Platform, evaluates audiences in either streaming or batch…
Macquarie cuts HubSpot to Neutral as AI go‑to‑market risk takes center stage
Macquarie downgraded HubSpot to Neutral on May 11, 2026, pointing to growth concerns as the company pivots its sales motion toward AI agents. The call was reported by…
Merck Animal Health Picks Salesforce Agentforce Life Sciences to Unify Vet, Pet Owner, and Farm Data
Animal health is one of the more structurally complex industries to manage with a CRM. Your customers span three entirely different audiences: veterinarians running clinical practices, pet owners…
Salesforce Agentforce Operations Targets the Back Office with AI Blueprints and Autonomous Process Coordination
For years, the standard critique of enterprise CRM went like this: the front office gets the shiny tools, and the back office gets more spreadsheets. Salesforce’s answer to…
Salesforce Connections 2026 Preview: What Marketing Cloud Engagement Marketers Need to Know Before CNX
With less than a month to go before Salesforce Connections 2026, marketers are gearing up for what promises to be the most packed CNX event yet. Taking place…
Adobe Launches AJO B2B Edition Prime: A Marketo-Powered Entry Tier for B2B Marketers
Adobe has unveiled Adobe Journey Optimizer B2B Edition Prime, a new lower-cost entry point into its AI-powered B2B marketing orchestration platform – one that runs entirely on Marketo…
HubSpot Q1 2026 Earnings Preview: AI Agent Momentum and 21% Revenue Growth Expected on May 7
HubSpot ($HUBS) is set to report its first quarter 2026 financial results on Thursday, May 7, 2026, after U.S. markets close, followed by a conference call at 4:30…
50 Salesforce Marketing Cloud AMPscript examplesPremium
Last time, we created 50 SQL examples and 25 SSJS examples (only 25 because I couldn’t think of more at the time. I might expand that later). Today,…
How to Set Up Adobe Journey Optimizer
The main steps to set up Adobe Journey Optimizer are: grant access and complete admin configuration, connect data through Experience Platform Data Collection, and configure channels before building…
How to Create Journeys in Adobe Journey Optimizer
The fastest way to create journeys in Adobe Journey Optimizer is to pick an entry (event or audience), build the path with actions, waits, and conditions on the…
What Is Adobe Journey Optimizer (AJO) and How Does It Work?
The main point of Adobe Journey Optimizer is that it’s a real-time journey orchestration and messaging platform that connects data, decisioning, and delivery so you can react to…
How to Build Campaigns in Marketo Engage
The fastest way to build campaigns in Marketo Engage is to combine Programs for structure and tracking with Smart Campaigns for automation, then configure audience (Smart List), actions…
Salesforce Hosted MCP Servers are available
Salesforce confirmed this week that its Hosted MCP Servers have reached general availability, marking a production-ready milestone for the Model Context Protocol (MCP) capability it first piloted in…
Reddit and HubSpot Launch Public Beta Integration for Social CRM Workflows
Reddit and HubSpot have launched a public beta integration that brings Reddit community management directly into HubSpot’s Marketing Hub – letting marketers publish, monitor, and engage with subreddits…
What Is Lead Scoring in Marketo?
The main difference between “lead scoring” in general and “lead scoring in Marketo” is that Marketo turns your scoring rules into real-time, field-level updates that flow through Smart…
What Is a Smart List in Marketo and How Does It Work?
A Smart List in Marketo is a dynamic, saved query that defines who qualifies for a program, campaign, email, segment, or report, and it updates automatically as data…
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