Tag: data extension

When writing SQL queries in Salesforce Marketing Cloud Engagement (MCE) formerly Salesforce Marketing Cloud (SFMC), speed isn’t just a nice-to-have...

Search forms are essential tools in SFMC for locating various objects within the platform. Some searches lack simple search functionality....

I’m sure there was, or will be, a time when you need to find the folder ID where your data...

Imagine you need to create a lot of data extensions. Let’s not overcomplicate things and just say we will have...

You may already know that when storing text data of “infinite length” in a data extension, it’s important not to...

Working with marketing automation platforms for almost a decade and over 4 with salesforce marketing cloud have taught me valuable...

As Salesforce Marketing Cloud consultants, we experience a variety of issues, some interesting and others very time-consuming. One common issue,...

One innovative way to enhance engagement and provide value is by integrating iCalendar (.ics) events into your email campaigns. Whether...

Let me show you the essentials I use in my day-to-day adventures with Salesforce Marketing Cloud. As we dive into...

Yet another subtle error message, this one with a shy demeanor, may catch you off guard, particularly when you’re in...

You might have noticed that records are not refreshed automatically, which makes sense. However, there is no refresh button. Here...

There are other aspects that I find rather unknown; while there is likely a rational explanation, the platform doesn’t provide...

Sometimes, it can happen that you want to modify field properties, such as adding a primary key or changing the...

Send log in Salesforce Marketing Cloud is a feature that allows you to track the delivery, open, click, and other...

Easy way to segment your data is to use filtered data extension. Here we can use user interface to set...

If you’re using Email Studio in Salesforce Marketing Cloud and receive an ‘Error: updating filter’ message when creating a new...