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Tag: Marketing Cloud Next

Marketing Cloud Next refers to Salesforce’s marketing platform for coordinating customer engagement with customer and campaign data. It describes connected marketing workflows, not a single tactic.

Its purpose includes planning, personalization, execution, and measurement. Related concepts include marketing automation, journey orchestration, customer data, and campaign optimization.

In Marketing Cloud Next, Agentforce is the action-oriented agent layer, while Einstein provides embedded intelligence for scoring, recommendations, personalization, or optimization. Their configuration and governance can differ.

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