Tag: Email Personalization

Email Personalization means adapting an email to a recipient or audience segment using known customer information, rather than sending identical content to every contact.

It can use profile details, purchase history, browsing behavior, email engagement, loyalty status, location, or product interest to guide message decisions.

Its purpose is to determine who receives a campaign, which content or offers appear, and when a message is sent. Common uses include lifecycle, ecommerce, and triggered email campaigns.

Related concepts include audience segmentation, behavioral targeting, dynamic content, marketing automation, and customer data used to apply personalization rules.