SFMC TIP | Google Analytics Integration 1

Marketing Automation, Salesforce Marketing Cloud, SFMC Tips & Tricks
less than a minute read#AMPScript #email studio #Google Analytics #journey builder

When you integrate with Google Analytics, marketing cloud will add tags to all your links. When this happens, all dynamic links will be broken.

Links that are defined programmatically as variable, field or attribute with GA integrated will look as if the tracking link also appends google analytics tags. This will make such link not behave the way we would expected

https://example.com?qs=346cfddaac52baf7865cb0f27d25ff46?utm_medium=email...

Good practice is to wrap all links that are created dynamically in the function RedirectTo

%%[
SET @link = "https://google.com/search?q=martechnotes"
]%%
%%=RedirectTo(v(@link)))=%%

SFMC tips and tricks
Marketing Automation, Salesforce Marketing Cloud, SFMC Tips & Tricks

SFMC TIP | Open a case

less than a minute read#case #support

As the title says open a case every time you experience issue or some feature you used on another instance and now is gone. Why open a case? For example when you automation fails with detailed error “Error has occurred”. Simple solution is to “open a case”. Support will tell you exactly what happened. You […]

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