Marketing Automation, Salesforce Marketing Cloud, SFMC Tips & Tricks

Track links that are AMPScript variables

Salesforce Marketing Cloud Tips

When you save links as part of an HTML code in an AMPScript variable, such as a paragraph containing a link to a page, you may face challenges in tracking these links.

Salesforce offers a great feature that allows tracking of such links using the “httpgetwrap” inserted right before the URL protocol.

href="httpgetwrap|https://martechnotes.com"

When dealing with AMPScript variables containing links for tracking, it is crucial to use the TreatAsContent() function instead of the v() function. This way, both the link and the tracking will work seamlessly.

%%[
SET @note = "Lorem ipsum dolor sit amet, consectetur adipiscing elit. <a href='httpgetwrap|https://martechnotes.com'>Vestibulum</a> eu lorem vel tortor mattis convallis. Etiam vulputate pharetra varius.</p>
]%%

%%=TreatAsContent(@note)=%%

GOOD TO KNOW

One important aspect to take into account when utilizing the “httpgetwrap” feature is its limitation in tracking only the first 100 unique URLs in the send. If you combine the prefix with Parameter Manager, it’s highly improbable that the click activity on these prefixed links will be fully tracked.

There is no longer a requirement to contact support for enabling this feature, as was the case in the past. Nowadays, the feature is automatically enabled on business units.

There is no longer a requirement to contact support for enabling this feature, as was the case in the past. Nowadays, the feature is automatically enabled on business units.

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Marcel Szimonisz
Marcel Szimonisz
MarTech consultant As a marketing automation consultant, I specialize in problem-solving, process automation, and driving innovation for clients' marketing platforms.

I hold certifications in Adobe Campaign v6 (3x certified) and Salesforce Marketing Cloud (5x certified), as well as 1x Salesforce Associate certified.

Moreover, I serve as a community advisor for Adobe Campaign, providing expert insights and guidance.

Beyond my professional pursuits, I explore various programming languages, CMSs, and frameworks, enhancing my technical expertise and staying at the forefront of industry advancements.
Take a look at our subscription offering in case you are looking for a Marketing Automation Consultant.

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