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Salesforce Marketing Cloud vs Adobe Campaign

Salesforce Marketing Cloud vs Adobe Campaign

Both Salesforce Marketing Cloud and Adobe Campaign Classic are powerful marketing automation platforms that offer a wide range of features to help businesses manage their marketing campaigns.

The choice between these two tools ultimately depends on your specific business needs and preferences. Here are some factors to consider when deciding between Salesforce Marketing Cloud and Adobe Campaign Classic:

  1. Features and capabilities: Both tools offer similar core features, such as email marketing, audience segmentation, and campaign management. However, there are differences in the level of customization, automation, and integration capabilities offered by each platform. Consider which features are most important to your business and which tool better meets those needs.
  2. User-friendliness: Both platforms have a learning curve, but some users may find one platform more intuitive and easier to use than the other. Consider your team’s experience and training needs when evaluating each platform’s user-friendliness. Adobe Campaign Standard seems to focused on tablet users whereas Salesfroce Marketing Cloud uses functional design. That means ACS navigation operation can be really lengthy and each one is followed with fancy animations opossed to SFMC where design is very condenset and let you create eg. segmentation tables way faster with all unnecessary options skipped.
  3. Pricing: Salesforce Marketing Cloud and Adobe Campaign Classic have different pricing structures, and the costs can vary depending on your usage and needs. Consider your budget and the value each platform provides for the cost.
  4. Integration: Both tools integrate with other marketing and CRM platforms, but the ease of integration and compatibility with your existing technology stack may vary. Consider which platform integrates better with your existing tools and workflows.
  5. Customization: Adobe Campaign Standard is a bit more restricted and you are not able to create custom activities or use JavaScript inside campaign workflows (In Classic version you can). Salesforce Marketing cloud offers you to build custom applications on stack of your choice as well as custom cloud applications to bring additional feature to the marketing platform.

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MarTech consultant

Marcel Szimonisz

Marcel Szimonisz

I specialize in solving problems, automating processes, and driving innovation through major marketing automation platforms.

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