Adobe Campaign, Marketing Automation, Salesforce Marketing Cloud

Salesforce Marketing Cloud vs Adobe Campaign

Salesforce Marketing Cloud vs Adobe Campaign

Both Salesforce Marketing Cloud and Adobe Campaign Classic are powerful marketing automation platforms that offer a wide range of features to help businesses manage their marketing campaigns.

The choice between these two tools ultimately depends on your specific business needs and preferences. Here are some factors to consider when deciding between Salesforce Marketing Cloud and Adobe Campaign Classic:

  1. Features and capabilities: Both tools offer similar core features, such as email marketing, audience segmentation, and campaign management. However, there are differences in the level of customization, automation, and integration capabilities offered by each platform. Consider which features are most important to your business and which tool better meets those needs.
  2. User-friendliness: Both platforms have a learning curve, but some users may find one platform more intuitive and easier to use than the other. Consider your team’s experience and training needs when evaluating each platform’s user-friendliness. Adobe Campaign Standard seems to focused on tablet users whereas Salesfroce Marketing Cloud uses functional design. That means ACS navigation operation can be really lengthy and each one is followed with fancy animations opossed to SFMC where design is very condenset and let you create eg. segmentation tables way faster with all unnecessary options skipped.
  3. Pricing: Salesforce Marketing Cloud and Adobe Campaign Classic have different pricing structures, and the costs can vary depending on your usage and needs. Consider your budget and the value each platform provides for the cost.
  4. Integration: Both tools integrate with other marketing and CRM platforms, but the ease of integration and compatibility with your existing technology stack may vary. Consider which platform integrates better with your existing tools and workflows.
  5. Customization: Adobe Campaign Standard is a bit more restricted and you are not able to create custom activities or use JavaScript inside campaign workflows (In Classic version you can). Salesforce Marketing cloud offers you to build custom applications on stack of your choice as well as custom cloud applications to bring additional feature to the marketing platform.

Do you want to read the entire in-depth comparison? Sign up for the e-book and get it for free!

Oh hi there 👋
I have a FREE e-book for you.

Sign up now to get an in-depth analysis of Adobe and Salesforce Marketing Clouds!

We don’t spam! Read our privacy policy for more info.

#adobe campaign classic #salesforce marketing cloud
Marcel Szimonisz
Marcel Szimonisz
MarTech consultant As a marketing automation consultant, I specialize in problem-solving, process automation, and driving innovation for clients' marketing platforms.

I hold certifications in Adobe Campaign v6 (3x certified) and Salesforce Marketing Cloud (5x certified), as well as 1x Salesforce Associate certified.

Moreover, I serve as a community advisor for Adobe Campaign, providing expert insights and guidance.

Beyond my professional pursuits, I explore various programming languages, CMSs, and frameworks, enhancing my technical expertise and staying at the forefront of industry advancements.
Take a look at our subscription offering in case you are looking for a Marketing Automation Consultant.

Leave a comment

Your email address will not be published. Required fields are marked *

Similar posts that you may find useful

Adobe campaign classic hot clicks extract workflow
Adobe Campaign, Marketing Automation

How to redo hot clicks report in workflow

3 minutes read

In the world of email marketing, tracking recipient activity is essential to understanding the effectiveness of your campaigns. One valuable report that marketers often rely on is the “Hot Clicks Report,” which provides insights into recipient interactions, such as email clicks. The report is included with the Adobe Campaign Classic installation, and you can simply […]

Continue reading
Salesforce Marketing Cloud Tips
Marketing Automation, Salesforce Marketing Cloud, SFMC Tips & Tricks

Track links that are AMPScript variables

1 minute read

When you save links as part of an HTML code in an AMPScript variable, such as a paragraph containing a link to a page, you may face challenges in tracking these links. Salesforce offers a great feature that allows tracking of such links using the “httpgetwrap” inserted right before the URL protocol. When dealing with […]

Continue reading
Salesforce Marketing Cloud Tips
Marketing Automation, Salesforce Marketing Cloud, SFMC Tips & Tricks

Power of AMPScript Functions in SSJS

3 minutes read

Have you ever wondered, while working with SSJS, if there was a function in SSJS similar to the one you use in AMPscript? What if I told you that you can bring native AMPscript functions to SSJS? Today, I will show you how to incorporate the best features from both scripting worlds into SSJS automation, […]

Continue reading
Salesforce Marketing Cloud Tips
Journey builder, Marketing Automation, Salesforce Marketing Cloud, SFMC Tips & Tricks

Refresh Delivery in Transactional Journey

1 minute read

The process might seem straightforward at first glance—simply refreshing the email delivery content in Salesforce Marketing Cloud should suffice to receive the updated email contents. However, there’s more to consider. Salesforce Marketing Cloud utilizes server-side caching, which may display outdated content. Understanding when the cache refreshes isn’t always clear. In scenarios where immediate changes are […]

Continue reading
Mastering Marketing Automation: From Data to Engagement
Marketing Automation

Mastering Marketing Automation: A Guide

6 minutes read

Marketing automation is a technology-driven strategy that streamlines, automates, and measures marketing tasks and workflows. It aims to enhance efficiency, personalize customer experiences, and drive results by utilizing software platforms and technologies to automate repetitive tasks and nurture leads through the sales funnel. Marketing automation is a multifaceted process comprised of four essential steps. First […]

Continue reading