Data Cloud – Martech Notes

Marketing Automation Monday Brief: Data Foundations & Agentic Workflows – Oct 28, 2026

Marcel Szimonisz — Mon, 12 Oct 2026 13:07:55 +0000

The enterprise marketing-automation market is shifting in 3 connected ways: Salesforce and Adobe are moving orchestration closer to their data platforms, buyers are funding AI while struggling to scale it, and partner ecosystems are becoming part of implementation design. As of October 12, 2026, the practical consulting opportunity is increasingly in architecture, governance, modernization…

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Setting Up Data Cloud and Marketing Cloud Next in a Salesforce

Marcel Szimonisz — Tue, 06 Oct 2026 10:06:16 +0000

You have got a fresh Salesforce Development Org (SDO) or your fresh production instance, and it might be the case that when searching in the App Launcher for Marketing or Data Cloud, you end up with no results. It might be a licence issue, or it might be that you need to deploy Marketing Cloud and assign the correct permissions to access Data Cloud. Go to Setup and search for Marketing…

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Salesforce Data Cloud Activation Disruption Resolved After 13-Hour Outage

Marcel Szimonisz — Mon, 21 Sep 2026 18:02:08 +0000

Salesforce resolved a Data Cloud activation disruption on September 20, 2026, after the incident affected 14 listed instances for 13 hours and 41 minutes. The disruption began at 11:30 a.m. UTC on September 19 and ended at 1:11 a.m. UTC on September 20, according to the Salesforce Trust incident record. (status.salesforce.com) The affected instances included AUS102, BRA14, BRA16, BRA18…

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How Data 360 Data Spaces Support Marketing Cloud Next

Mounika Rani Kattula — Thu, 17 Sep 2026 13:24:29 +0000

Salesforce Data 360 helps organisations bring customer data together from different systems, including Sales, Service, Commerce, and Marketing. Instead of keeping customer information isolated in separate systems, Data 360 helps create a more connected view of the customer. Marketing Cloud Next uses this connected data to support marketing activities such as segmentation, personalisation…

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How to Create a Segment in Marketing Cloud Next (Step by Step)

Mounika Rani Kattula — Mon, 14 Sep 2026 17:11:28 +0000

Before we start creating a segment, let’s first understand what a segment is and why it is useful in Marketing Cloud Next. If you want to send a campaign to a specific group of customers, creating a segment is a simple way to focus your campaign on the right customers. Instead of targeting everyone, you can define an audience based on information such as their country, language…

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What Is the Unified Individual and Why Does It Matter for Segmentation?

Marcel Szimonisz — Tue, 11 Aug 2026 11:46:36 +0000

The Unified Individual is the identity-resolved customer profile used as the segmentation anchor in Salesforce Data Cloud and Marketing Cloud Next, and it matters because segments built on fragmented source records often overcount, undercount, or activate the wrong people. In practice, it is the difference between targeting “three CRM rows that look similar” and targeting “one resolved customer…

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Merck Animal Health Picks Salesforce Agentforce Life Sciences to Unify Vet, Pet Owner, and Farm Data

Marcel Szimonisz — Mon, 11 May 2026 08:38:15 +0000

Animal health is one of the more structurally complex industries to manage with a CRM. Your customers span three entirely different audiences: veterinarians running clinical practices, pet owners managing one or two animals, and production farmers operating at massive scale. The data that matters for each is almost nothing alike. Merck Animal Health decided that a single Salesforce platform was…

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Chiesi Group Bets Big on Salesforce Agentforce Life Sciences to Reinvent Pharma Customer Engagement

Marcel Szimonisz — Tue, 21 Apr 2026 08:43:39 +0000

International biopharmaceutical group Chiesi has signed on for Salesforce Agentforce Life Sciences for Customer Engagement, joining a growing list of pharma companies moving off legacy CRM and onto AI-native platforms. The agreement, announced on April 20, will roll Agentforce out to 3,300 users across Chiesi’s global markets and stitch together commercial operations, medical affairs…

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How Data Clouds Power Modern Marketing Automation

Marcel Szimonisz — Mon, 20 Oct 2025 12:39:31 +0000

In modern marketing, personalization isn’t just a buzzword – it’s an expectation. To deliver it, businesses need more than just automation workflows. They need unified, real-time customer data. That’s where the Data Cloud comes in – acting as the single source of truth that powers every email, ad, and customer experience. A Data Cloud is a centralized platform designed to collect…

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