Marketing Automation, Salesforce Marketing Cloud, SFMC Tips & Tricks

The Power of Send Logging in Salesforce Marketing Cloud

SFMC tips and tricks

Send logging in Salesforce Marketing Cloud is a feature that allows you to track the delivery, open, click, and other engagement metrics for the emails that you send from your account. This feature helps you to gain insights into the performance of your email campaigns and optimize them for better results.

When you enable send logging in Marketing Cloud, the system creates a record for each email sent from your account. This record includes information about the recipient, the sender, the date and time of the send, and other metadata. As the email is delivered and interacted with by the recipient, the system updates this record with engagement data, such as opens, clicks, bounces, and unsubscribes.

You can view send logs for individual sends or for a group of sends based on criteria such as date range, email name, or subscriber list. This data can help you to identify trends and patterns in your email engagement, and make informed decisions about your email marketing strategy.

Overall, send logging is a useful feature in Salesforce Marketing Cloud that provides valuable insights into the effectiveness of your email campaigns and allows you to optimize them for better results.

What I did not know?

I was pleasantly surprised to discover that you can store automatically any data coming from source data extension or any AMPScript variable defined in the message content, and as well as any personalization strings.

For instance, if you wanted to add a subject line used for a message, you create a new column in the send log data extension and name it the same as the variable used to display subject line (i.e., “subjectline”).

Oh hi there 👋
I have a FREE e-book for you.

Sign up now to get an in-depth analysis of Adobe and Salesforce Marketing Clouds!

We don’t spam! Read our privacy policy for more info.

#AMPScript #data extension #data views #email template #ssjs
Marcel Szimonisz
Marcel Szimonisz
MarTech consultant As a marketing automation consultant, I specialize in solving problems, automating processes, and driving innovation in my clients' marketing platforms.

I hold certifications in Adobe Campaign v6 (3x certified) and Salesforce Marketing Cloud (5x certified).

Additionally, I serve as a community advisor for Adobe Campaign, offering expert insights and guidance.

In addition to my professional pursuits, I also enjoy exploring various programming languages, CMSs, and frameworks, further enhancing my technical expertise and staying at the forefront of industry advancements.
Take a look at our subscription offering in case you are looking for a Marketing Automation Consultant.

Leave a comment

Your email address will not be published. Required fields are marked *

Similar posts that you may find useful

Marketing Automation, Salesforce Marketing Cloud, SFMC Tips & Tricks

The Top 5 Stress-Busting Tips I have Learnt

3 minutes read

Working with any marketing automation platform, especially Salesforce Marketing Cloud, can provide a great user experience and a sense of accomplishment. However, it can also entail many stressful hours dedicated to solving seemingly easy issues. Here are my top 5 tips that made my daily work less stressed and saved me lots of cursing this […]

Continue reading
Salesforce Marketing Cloud Tips
Salesforce Marketing Cloud, SFMC Tips & Tricks

How to add indexes to the data extensions

1 minute read

Maybe the title got you a bit curious because there is no such thing as adding indexes in Salesforce Marketing Cloud data extensions. But what can be done instead? If the indexes cannot be managed by the admins and cannot be requested from support we can try to apply one of the following workarounds. Filtered […]

Continue reading
How to JavaScript in SFMC
Marketing Automation, Salesforce Marketing Cloud

Master JavaScript in Salesforce Marketing Cloud

3 minutes read

Salesforce Marketing Cloud uses JavaScript where a advanced customization is needed e.g. automations, cloud pages and even in message personalization. Last time we discussed how to JavaScript in Adobe Campaign, we discovered that it utilizes an older version of ECMAScript. However, it’s worth noting that Salesforce Marketing Cloud (SFMC) goes even further back and employs […]

Continue reading
Salesforce Marketing Cloud Tips
Marketing Automation, Salesforce Marketing Cloud, SFMC Tips & Tricks

Not able to add any attributes to data extension

less than a minute read

Every now and then, as an salesforce marketing cloud administrator / lurker / practitioner / bystander, you will be tasked with adding attributes to the data extension. This may sound like a straightforward task, but it’s not always that simple. One of the challenges Salesforce Marketing Cloud has in store for you is that the […]

Continue reading
Adobe Campaign Classic Automate Publishing File Resources With Workflow
Adobe Campaign, Marketing Automation

Automate file resources upload with a workflow

2 minutes read

Sometimes, you will reach a point where you want to upload file resources from a script. Although there are hints on the Experience League, even with those, this problem has caused me some troubles. However, challenges and troubles are what I seek. I have decided to map this functionality, which can become handy once in […]

Continue reading